March 14, 2024 3 min read


Genius Sports Empowers Operators with New Free-to-Play Games

This newest initiative should cement the company’s leadership position, bolster its existing partnerships, and create new growth avenues

Genius Sports Limited, a leading sports data and technology provider, will launch a new suite of interactive free-to-play games to address the customer acquisition and loyalty challenges facing betting operators. Industry practice has shown that such F2P titles can be an effective onboarding tool while bolstering existing user engagement. This development bolsters Genius’ impressive momentum as the company remains at the cutting edge of innovation.

The Supplier Provides a Comprehensive Channeling Solution

The new range of games leverages Genius Sports’ extensive experience building gamification strategies and solutions for high-profile sports leagues, federations, betting operators, and brands globally. Betting operators can now access an impressive collection of games, including light-touch activations for daily retention and weekend predictor tools. These solutions leverage Genius’ history of success and should deliver a lasting impact.

The new suite of games offers solutions across various categories, including Tournament Games, Weekly and Matchday Games, Daily Retention Games, and Bespoke F2P Solutions. These games aim to acquire and encourage players to wager and deliver segmented daily player interaction. Josh Linforth, chief revenue officer of Genius Sports, commented on the launch, noting the new games would provide excellent value to partners.

We work in partnership with 300+ betting operators, and we’re excited to expand our partnerships through proven gamification solutions.

Josh Linforth, Genius Sports chief revenue officer

In addition to the F2P games, Genius Sports is integrating its proven advertising solutions for gaming brands. It is the only supplier that combines delivering premium F2P games with assisting operators in channeling players between the games and their sportsbooks. This comprehensive approach leverages advanced analytics and reporting, enabling partners to measure the impact of their paid media and gamification strategy.

This Announcement Extends Genius’ Impressive Momentum

Genius Sports has a track record of delivering F2P solutions for leading betting operators globally, partnering with high-profile companies like Betway, bet365, PointsBet, and Superbet. The supplier offers a fully bespoke service, including gamification strategy design and custom game development, drawing on 15 years of experience providing these services to major sports leagues, federations, and teams.

This latest initiative is the latest in a series of recent successes. February’s landmark distribution deal with Sports Information Services (SIS) reaffirmed Genius Sports’ commitment to delivering stellar content. This successful endeavor highlights the broad applicability of the company’s solutions and should encourage other companies to consider its industry-leading offerings.

The launch of Genius’ new suite of F2P games represents a significant step forward in addressing the evolving needs of betting operators and enhancing player engagement and retention strategies in the highly competitive online betting market. This constant innovation proactive approach is vital to the supplier’s long-term strategy and should yield substantial dividends.

Deyan is an experienced writer, analyst, and seeker of forbidden lore. He has approximate knowledge about many things, which he is always willing to apply when researching and preparing his articles. With a degree in Copy-editing and Proofreading, Deyan is able to ensure that his work writing for GamblingNews is always up to scratch.

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