April 25, 2024 3 min read


Yolo Group Adds Gaming & Media Powerhouse as Director of Organic, Content and Distribution

Boasting years of experience in the gaming and digital media sectors, Anderson will reinforce Yolo Group’s content strategy and marketing efforts

Yolo Group has reinforced its team with Shane Anderson, a former Better Collective senior executive. The new hire, will serve the gaming, fintech and blockchain company as its new director of organic, content and distribution.

Boasting years of experience in the gaming and digital media sectors, Anderson will reinforce Yolo Group’s content strategy and marketing efforts. His responsibilities would revolve around content, social media and partnerships. The hire will also be tasked with boosting the company’s brand.  

Anderson will support the group’s efforts from its office in Spain.

Prior to joining Yolo Group, Anderson spent two years at Legend, an online media company building cutting-edge products worldwide. He served Legend as its global head of content until January 2024.

Between July 2019 and October 2021, Anderson worked for Better Collective, a major digital sports media group. He was initially appointed as senior director of group content and brand and was eventually promoted to the position of senior director of broadcasting.

The appointee’s earlier career includes over four years at Racing.com, Australia’s premier thoroughbred racing media organization. Speaking of Australia, Anderson also had stints as general manager of business development of Melbourne Football Club and as events and entertainment manager for the Australian Football League.

Commenting on his new appointment, Anderson said:

I’m really excited to be working with Yolo Group, and my focus is on partnerships, brand, SEO, social and content. We have some of the most exciting brands to emerge in all of gaming over the last decade, including Sportsbet.io and Bitcasino, and we are focussed on delivering best-in-class customer engagement.

Shane Anderson, director of organic, content and distribution, Yolo Group

The Group Continues to Grow

In other news, Yolo Group recently became a member of the International Betting Integrity Association ahead of launching its products in Brazil. Boasting offices across Estonia, Malta, Brazil, Australia and Guernsey, the group joined the IBIA in order to comply with the LATAM country’s sports betting requirements.

At the beginning of 2024, the group’s venture capital arm, Yolo Investments, announced it would support Just Slots’ growth plans with a EUR 1.1 million investment. Just Slots describes itself an innovation, speed, and excellence-driven company that seeks to revolutionize slot gaming.

In December 2024, Yolo Investments also unveiled a new EUR 100 million fund that would target emerging technologies. This capital should bolster the company’s expansive portfolio in cutting-edge industries, aligning with its long-term goals.


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