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Insider
September 6, 2023
Robert Filic: “We Aim to Provide Operators with the Tools to Enhance the Player Experience”
Localization has supplanted the “one-size-fits-all” approach with the onus now on iGaming businesses to provide consumers with excitement and features that cut close to home. Filic offers his insight into the matter as part of the Bragg Gaming Group. Q: How have engagement products/tools helped drive success for your company? Success comes not from the […]
Insider
July 20, 2023
Viant Builds Omnichannel Ad Campaigns in the Age of Rapid Online Gambling Industry Growth
Jon Schulz is the Chief Marketing Officer at Viant Technology. In this role, Jon leads brand and product marketing, advertising and demand generation, strategic partnerships, corporate communications and creative services. Jon also serves as the corporate sustainability lead for Viant Jon is a recognized industry thought leader with more than 30 years of experience in […]
Insider
July 19, 2023
We Are Gently Testing the Asian Market and SiGMA Is the Perfect Opportunity
BETBY is making its debut in the Asian market at the now-live SiGMA Asia event and is showcasing its leading product suite. With an engaged market ready to experience its products, Chief Operations Officer, Eva Berkova, explains how excited BETBY is to make its first foray into Asia. Q: What brought about BETBY’s decision to […]
Insider
June 30, 2023
ZingBrain AI CPO Oleg Smolerov: “AI is Transforming Online Gaming – Make It Work for You”
Artificial intelligence (AI) technology has well and truly arrived in the public consciousness over the last few months, with tools such as ChatGPT, DALL·E 2 and Midjourney delighting millions of users worldwide. At the same time, AI’s first mass-market moment has been greeted with both excitement and concern, as businesspeople, politicians and other stakeholders get […]
Insider
June 22, 2023
Exploring Behavioral Markers of Harm in Various Forms of Online Gambling
And this ongoing research is giving us an increasingly clear picture of the ways in which a given gambler’s behavior correlates with their overall risk profile and their exposure to harm. Less is known, however, about how these markers might be used to identify specific products that pose higher inherent risks. Can we use data […]
Insider
June 8, 2023
Personalization in the iGaming Journey: From Safer Gambling to Happier Customers
Personalization and AI have been deployed successfully to not only ensure engagement, but also strengthen responsible gambling, and help players and businesses operate in a safer and more sustainable way. Leigh addresses this exciting technology in the face of changing consumer habits, business needs, and not least – the big regulatory picture. Q: Future Anthem […]
Insider
May 22, 2023
Danish Gambling Authority Putting The Oversight Back In Regulation
An April 2022 review of the policies and procedures around safer gambling turned up a list of concerning trends that regulators have since been working hard to address. By and large, operators were found to be lacking in their overall efforts to protect their customers from gambling-related harm. The subsequent crackdown on behavior sets a […]
Insider
May 17, 2023
PASPA Repeal: Five Observations of the Market Evolution
Since PASPA was repealed on May 14 2018, sports betting has been legalised in more than 30 states and iGaming in six, with the industry now firmly establishing itself in the US. The evolution of the sector over the last five years has been exhilarating as the market takes shape across numerous states. We spoke […]
Insider
May 11, 2023
VIXIO’s Joe Ewens: “The White Paper is the Latest Development in a Story of Tightening Regulation”
Joe explains how the proposed changes and following consultations could affect industry stakeholders and the reception among gambling reform campaigners. He argues that the bottled-up introduction of important changes, such as affordability checks, stake limits and a statutory levy, will result in increased costs for operators as they face sterner scrutiny and are urged to […]
Insider
May 11, 2023
Using SG:certified to Facilitate Collaborative Sustainability in the Gambling Industry
While notable strides have been made in recent years, regulators can still struggle to keep up with all of the latest developments in the global industry. As a result, operators have sometimes been able to circumvent the regulations and exploit loopholes in the law, leaving customers vulnerable to unethical or fraudulent practices. Even when regulators […]
