UpSports.Bet has announced that it will be partnering with Mr Olympia Brazil, marking the first time a sports betting company has partnered with a bodybuilding championship. According to MKT Esportivo, a Brazilian information page, the deal between the two parties was signed between UpSports.Bet, businessman Caique Parça and LiveSports. The Intention is to Uplift Bodybuilding […]
Midnite, a dedicated esports betting company and creator of experiences for the vertical, has teamed up with Loud, a content creator which posts esports videos on YouTube. The partnership covers the sports betting verticals with strong esports overtones and has elicited an investment into Midnite from Loud’s parent company, Spacecaps. Loud and Midnite Embark on […]
Berlin-based esports business GRID Esports named today Parimatch as the official betting sponsor of the Brazilian Champion of Champions Tour (CCT) broadcasts for the competition’s duration. Expanding Partners’ South America Reach The sponsorship agreement with GRID Esports would feature Parimatch across all Brazilian broadcasts of the CCT, significantly expanding both the CCT’s and the sports […]
Global online sports betting and gaming operator Betsson announced today a new sports partnership in the Latin American region, teaming with Club Athletico Paranaense until the end of 2023. Great Projects Ahead The agreement with Betsson marked the first partnership for the soccer club from the Brazilian city of Curitiba with a sports betting brand. […]
NeoGames has struck a partnership with Intralot do Brasil, the operator of the Loteria Mineira, and will as a result extend iLottery and sports betting solutions in the country for the first time. Intralot has been operating the Minas Gerais state lottery for more than 10 years now and will now see NeoGames deploy its […]
Betfair International, an international FTSE 100 sports betting and gaming operator, has reinforced its team with a new brand ambassador. The one joining the company is none other than Ronaldo Nazário a retired Brazilian striker. Ronaldo Joins the Betfair Family The deal will see Nazário will serve as an ambassador and will promote Betfair’s brand. […]
The much-anticipated Brazilian iGaming Summit (BiS) 2022 in São Paulo will be held at the end of June, marking one of the most popular events in Latin America’s gaming industry. The three-day event that will take place at the International Plaza building starting June 28 will host a number of conferences and panels with important […]
Andrei Beu shared his thoughts with GamblingNews on the fast-evolving market in Brazil. Find his outlook on how technology can unlock the true potential of the Brazilian sports betting market below. Brazil stands on the cusp of regulating and licensing sports betting. The “sleeping giant” has awoken. With a population of 214 million and a […]
Brazil is continuing to grow its lottery ecosystem as the country debates new sports betting laws and how to channel interest in gambling in social causes and various government-backed initiatives. Part of this process has led to a parliamentary approval on Tuesday to create a new lottery initiative in the Federal District, one of the […]
LynxBet is just one of the many igaming brands out there seeking to connect closer with their target audiences. To this end, the company has teamed up with Brazilian MMA fighter Paulo Costa who has become an ambassador for the brand in the country and will help boost the company’s footprint and engage on a […]
