ReferOn Changes Hands as Alex Bukin Completes Management Buyout

ReferOn, an iGaming-oriented affiliate management platform, confirmed its acquisition by Alex Bukin. Bukin, who previously served as the business’s general manager, will now be named CEO and will spearhead ReferOn’s next phase of growth.

Bukin to Head ReferOn as CEO

In its official announcement, ReferOn confirmed that former general manager Alex Bukin has completed a management buyout of the company. As mentioned, he will now assume the role of CEO as the business enters its “next phase of independent expansion.”

The buyout comes in the wake of a strong period for the business. ReferOn is currently making huge strides thanks to its commitment to operational efficiency and scalable technology. Within its first 12 months of operation alone, ReferOn reached 35.7 million clicks, 2.4 million registrations, 18,000 affiliates, and 136,000 active trackers.

ReferOn’s platform is underpinned by a comprehensive set of tools that provide client operators and affiliates with enhanced flexibility.

As a result, leading industry stakeholders named ReferOn the Best Affiliate Platform in 2025 and 2026.

The Next Chapter for ReferOn

According to the announcement, the ownership and leadership transition will not disrupt the business or its existing partnership. ReferOn will therefore continue to reinforce its product offering with the launch of new features, in line with its ongoing strategy. One such feature is Refie, a built-in interface layer.

In the meantime, ReferOn confirmed that its leadership team will remain in place, ensuring operational continuity. However, there will be a few changes, including Bukin’s appointment as CEO. In addition to that, Vlad Bondarenko, formerly head of product, has become the company’s new chief product officer. David Harris, the company’s operations lead, on the other hand, has been appointed as chief operations officer.

Alex Bukin commented on the transaction, calling it a very important moment for ReferOn and “the beginning of a new chapter for the business.”

The management buyout provides us with the long-term focus required to continually advance the platform. We remain committed to product development, strengthening our offerings for partners, and supporting ReferOn’s continued growth across key markets.

Alex Bukin, CEO, ReferOn

As it enters its next chapter, ReferOn reaffirmed its commitment to supplying high-performance tools to gaming operators and delivering next-gen affiliate management.