SIS Signs Landmark Distribution Deal with Genius Sports

Sports Information Services (SIS), a leading supplier of nonstop live betting services, has negotiated a “landmark distribution deal” with sports tech specialist Genius Sports. As a part of the tie-up, the latter company will distribute SIS’s Competitive Gaming product.

Under the deal, Genius Sports will leverage its extensive sportsbook network to help SIS expand its global reach. This footprint expansion aligns with SIS’ philosophy of building mutually beneficial partnerships with leading gaming and betting platforms.

Competitive Gaming is a comprehensive library of sporting content, encompassing 150,000 live events a year. As agreed, SIS will make the entire Competitive Gaming portfolio available through Genius Sports.

The Competitive Gaming content covers both of SIS’ sports simulation products, esoccer and ebasketball, allowing sportsbooks to keep fans engaged throughout the off-season. These proprietary products adhere to the highest integrity standards and allow fans to enjoy a bet any time of the day.

SIS Competitive Gaming is a product with an impressive track record in driving superior margins to operators. As a result, it is sure to provide a significant boost to Genius Sports’ offering. The addition will further cement the provider’s reputation as an essential partner to leading sports betting companies.

Genius Sports is considered a global leader in sports data and technology. A few weeks ago, the company unveiled a new automated pricing solution that provided it with an additional edge over its competitors.

SIS Is Looking Forward to Mutual Success

Genius Sports’ global partnership director, Matt Stephenson, commented on the deal. According to him, the addition of SIS’ Competitive Gaming content to his company’s offering will affirm the provider’s commitment to supplying its clients with the “widest range of content and the best opportunity to add value and grow revenues.”

Genius customers expect market-leading solutions, and in SIS’ Competitive Gaming they will have a product that stands out from the competition in terms of quality and integrity.

Matt Stephenson, global partnerships director, Genius Sports

SIS’ head of commercial partnerships, Andy Kelly, also shared his thoughts on the matter, saying that Genius Sports is a world-leading provider for a reason. Because of that, the current deal is very important to SIS, which seeks additional expansion across regulated markets.

This is an agreement that is perfectly aligned with our respective established relationships, and we look forward to mutual success moving forward.

Andy Kelly, head of commercial partnerships, SIS

In other news, SIS recently grew its own offering with racing content from Korea.