RubyPlay Debuts New Engagement Tools to Boost Retention, Player Interactions

RubyPlay, an established iGaming studio behind such game series as Diamond Explosion 7s, Giga Match, Go High, and dozens of others, is back with a brand-new solution meant to strengthen the company’s ability to market its products and funnel player experiences into stronger retention and interaction rates.

RubyPlay Introduces Missions and Tournaments – Find Out What This is About 

The Engagement Tools suite will initially focus on Missions and Tournaments, which will be specifically built around specific in-game events. The upshot? RubyPlay hopes to see these efforts translate into longer session times and stronger player response to games across its network of partner operators.

This decision affects RubyPlay’s entire development pipeline, including the RubyPlay Studio, Mad Hat Games, xSlots, Firerose, and Koala Games, all of which can now integrate the Missions and Tournaments features as an extension of their products.

RubyPlay CEO Tsachi Maimon welcomed the arrival of the new Engagement Tools suite, hailing it as another opportunity to elevate the company’s existing portfolio, signaling a shift in the approach to such tools entirely:

“Most engagement mechanics in the market are built around wallet activity or broad player behaviour. We wanted to take a different approach by building Missions and Tournaments around real in-game events, the moments players already connect with during the slot experience.” 

According to Rubyplay, its Engagement Tools suite is different than what has been dubbed as the “wallet-level approach,” shifting away from this established model and focusing, instead, on the specific game experiences that players value and want to see more of. 

For example, Missions will allow operators to build specific objectives for their players at a game level, leading to instant rewards, creating multiple layers of reward opportunity.

In the meantime, Tournaments also fleshes out a more competitive setting for players to pursue in limited windows. 

Shifting Away from the Wallet-Level Approach, Building Meaningful Impact

Players earn points by triggering in-game events again, with the focus once again on specific aspects of the gameplay, rather than the blanket approach, which relies on players simply scoring “bigger wins” or “spending the most money.” 

All of this should lead to what RubyPlay argues is a more “relevant and intuitive journey,” as it relies on gameplay-boosting mechanics that intertwine with existing gameplay, and amplify it and vice versa.

Operators also have a strong card to play now, offering players an even more fulfilling way to fill their sessions and even stay around longer. All of this brings “stronger retention and deeper engagement across RubyPlay’s full content ecosystem,”  Maimon adds.