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Angel Hristov February 6, 2024 3 min read
Light & Wonder Teams Up with RubyPlay, Expands Deal with Everi Digital
Light & Wonder has secured access to RubyPlay’s games and will distribute Everi Digital’s content in additional markets
Light & Wonder has unveiled a new partnership with RubyPlay that would provide it with access to the latter company’s content.
As a result of the deal, Light & Wonder will secure a variety of cutting-edge games, such as the Immortal Ways series and its signature Immortal Ways mechanic. For reference, the mechanic gives players 10,000 ways to win and includes two Immortal Arrays across the four middle reels to heighten excitement. Thanks to bonus wheels, players can earn even bigger prizes.
In total, RubyPlay offers more than 100 engaging slots, allowing it to further enhance the strength of Light & Wonder’s aggregation platform. The deal will also benefit RubyPlay by providing its content with an efficient route into new markets.
The deal was welcomed by RubyPlay’s chief product officer, Dr Eyal Loz, who lauded Light & Wonder’s vast presence in North America.
We’re thrilled to be integrating our next-level content onto Light & Wonder’s platform, allowing significantly more players around the world to enjoy our cutting-edge slots.Dr Eyal Loz, CPO, RubyPlay
Light & Wonder’s senior director of digital partnerships, Steve Mayes, praised RubyPlay’s content and reputation and celebrated the addition of its content to Light & Wonder’s aggregation platform.
Elevating emerging studios is a top priority for us and we are particularly excited to be RubyPlay’s exclusive aggregator in the U.S. where we anticipate a great response to its dynamic content.
Steve Mayes, senior director of digital partnerships, Light & Wonder
Light & Wonder to Offer Everi’s Content in More Markets
In the meantime, Light & Wonder also expanded its long-term deal with Everi Digital, Everi Holdings’ online gaming business. According to the announcement, Light & Wonder will power its clients in the UK and Italy with a range of Everi Digital’s catalog of over 70 games.
This deal will notably mark the foray of Everi’s content into Italy, making Light & Wonder’s partners there the first to offer Everi Digital’s titles.
In addition to that, the expanded agreement will see Light & Wonder roll out Everi Holdings’ games in South America as well.
Everi’s digital commercialization vice president, Jordan Brent, called this an “exciting collaboration,” saying that his team is looking forward to reaching new players through Light & Wonder.
We are looking forward to providing our innovative content to a new segment of online players, driving the continued growth trajectory of our collective iGaming business.Jordan Brent, digital commercialization VP, Everi Holdings
Light & Wonder’s Mayes also commented on this deal, noting that Everi Digital’s content has already proven hugely popular among North American audiences. Because of that, his team is looking forward to offering them in other markets too.
Mayes concluded: “We are always looking to expand the scope of our online content and stepper and skill games on Everi’s product roadmap will help achieve that goal.”