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Melanie Porter February 6, 2024 3 min read
Casino Rabona Appoints Mike Tyson as Brand Ambassador
Casino Rabona has announced it has inked a brand ambassador agreement with boxing icon Mike Tyson, announcing branded live casino games and exclusive streams
Premium sportsbook brand and online casino, Rabona, has announced the appointment of former boxing champion Mike Tyson as its new brand ambassador.
Through this newly signed partnership with the boxer who reigned as the undisputed world heavyweight champion from 1987 to 1990, players will be offered exclusive Tyson-branded bonuses and livestreams that will successfully blend the boxing legend with casino gaming thrills.
“Iron Mike” to Join Rabona’s Monthly Twitch and Kick Livestreams
The former pro boxer who competed between 1985 and 2005 will introduce his unparalleled passion and charisma to the online casino’s players, engaging them via livestreams on Rabona’s official Twitch and Kick channels every month.
These streams will display Tyson playing the casino’s industry-leading games while recounting exclusive takes from his impressive boxing career and sharing his expertise on gambling.
As explained by Rabona’s public relations director, Mike Varius, the casino is fully focused on offering “legendary experiences,” calling Tyson the best person to represent them in his quality of a living legend.
Varius also spoke about the former boxer’s “dynamic presence and genuine love for gaming,” both of which deeply resonate with the casino’s brand ethos.
Users can expect to experiment with “championship-level engagement” that will be fueled by Tyson’s unparalleled energy.
Players Can Expect Bonus Plays, Giveaways, and More
Besides the excitement of having one of the greatest heavyweight boxers of all time join them, the collaboration will also attract a series of exciting perks for registered players at Rabona.
The list includes access to exclusive bonus plays including the Iron Bonus, which is a risk-free bonus of up to €100 dedicated to both new and existing users, giveaways, and additional surprises that have not been revealed so far.
Tyson took the news to his Instagram account on February 5, praising Rabona’s ability to stand out “with its commitment to offering an adrenaline-packed gaming journey.” Tyson compared this commitment to his determination to give his all in the ring, expressing excitement to carry the same level of “intensity and spirit” to the online gaming world next to the casino.
Rabona’s innovative approach in terms of sportsbook and online casino gameplay is based on state-of-the-art gamification features, eye-catching aesthetics, and an excellent user-friendly interface that enables easy browsing.
Besides the impressive pre-match and live betting markets in its innovative online sportsbook, with excellent odds on a range of sports, Rabona players can also enjoy the freshest releases from industry-leading providers.
In November 2022, Tyson became BRBET’s brand ambassador for Brazil.