BGaming Debuts Quests Gamification and Engagement Tool

BGaming, a prominent heavy-hitter in the world of online gaming, has created a brand-new engagement feature called Quests that will allow partner operators to connect in a meaningful way with players and provide them with the opportunity to boost retention across the board.

BGaming Expands Engagement with Player-Centric Quests

The Quests, a daily-mission retention system, is specifically tailored not as an inward business attempt to plug player withdrawals, but as a meaningful and well-rounded solution for the industry, which is seeking to maximize player value by reducing drop-offs and ensuring that players have a reason to come back to specific websites time and again.

Julia Alekseeva, CPO at BGaming welcomed the introduction of the new feature, adding:

“With BGaming Quests, we have enhanced our already strong selection of player engagement and retention tools. Both BGaming Drops and Challenges have proven successful with operators, and Quests complement these perfectly.”

Julia Alekseeva, CPO at BGaming

Signalling its confidence in the new tool, BGaming has chosen to fund it entirely itself, confident that the results will justify the expense, with Quests now joining other popular features by the studio, such as Challenges and Drops.

All three combined are now BGaming’s signature engagement suite, which is available with 3,000 operators. Quests also seek to change player expectations, featuring non-competitive gamification elements where players are focused on their own journey and individual progress rather than feeling pressured by arbitrary deadlines.

BGaming believes this tool could potentially lead to higher lifetime value from each player, as players have a reason to come back for another session since no opportunities were missed in the previous one.

Another reason why BGaming believes Quests will be successful is that the system is operated fully by the studio, which is also in charge of payouts at no extra cost to operators – no matter what the wins end up being.

The BGaming Quests feature three daily missions that apply to the studio’s games, motivating players to engage with specific features such as the Buy Bonus, reaching multiplier targets, cumulative multiplier wins, or completing a certain number of spins or bets.

BGaming Keeps Quests Fresh, Creating Reasons for Player to Return

The tasks are refreshed daily, providing players with fresh Quests to pursue, creating, as the studio describes it, “a consistent engagement loop that encourages players to return regularly and continue progressing.”

By completing Quests, players earn Coins which can be exchanged for cash prizes that are automatically credited to their account. The studio maintains full transparency on how Quests work, so that operators and players are always in the loop and can focus on the experience rather than the fine print.

“From a player’s perspective, these tasks are also highly enjoyable and rewarding. There is no pressure to complete tasks, with players able to work through them at whatever speed they want,” Alekseeva concluded.