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Velimir Velichkov January 24, 2024 2 min read
SIS Grows Racing Content with Horse Racing Fixtures from Korea
The company expanded its offering thanks to a newly signed deal with the Korea Racing Authority
The leading supplier of betting services catering to gambling operators across the globe, Sports Information Services (SIS), announced a new partnership, allowing it to significantly grow its horse racing offering. On Wednesday, the company released details regarding its new deal with Korea Racing Authority, growing its live racing content with the addition of premium horse racing fixtures from Korea.
Per the new agreement, SIS will gain access to more than 200 fixtures annually from Seoul as well as Busan. This will grant access to 1,800 races, significantly expanding the company’s Asian content offering. Thanks to the new collaboration, SIS will not only expand its live racing content but leverage the access to premium horse racing fixtures.
This, in turn, can help create new opportunities for the company with operators across the globe. SIS explained that the new deal with the Korea Racing Authority complements the growth of its offering. Recently, the company completed a similar expansion on an international level, bringing content from South Africa and Australia.
The latest deal comes after another important change was announced by SIS recently. At the end of 2023, the company confirmed it stepped back from its greyhound simulcast operations in the United States.
The Partnership Is Expected to Create New Betting Opportunities
SuHyeong Lee, the Korea Racing Authority’s head of international races and relations, spoke about the strong position SIS holds by offering racing content from across the globe. The head of international races and relations added that the Authority is excited to join forces with the leading supplier of betting services and content. “We firmly believe this will successfully widen the popularity of horse racing from Korea and are sure that our offering will be well received globally,” explained Lee in conclusion.
“SIS is renowned throughout the industry for delivering the best international racing content and we are thrilled to be able to expand the visibility of our racing through this deal.“SuHyeong Lee, head of international races and relations, at the Korea Racing Authority
Conall McSorley, SIS’ head of international horse racing, EMEA, highlighted the importance of offering quality racing fixtures from Korea. He added that the new deal boosts the company’s offering while at the same time, creating new betting opportunities. Finally, McSorley predicted that the new product would be well received by bettors, as well as operators in different markets.