July 12, 2023 3 min read


IMG and the BBC Join Forces to Cover FIFA Women’s World Cup 2023

The tournament, set to be hosted jointly by Australia and New Zealand, promises to be a landmark event for women’s football

IMG’s status as a global leader in sports, events, and media made it the natural choice of partner for the British Broadcasting Corporation (BBC) as the two companies teamed up before the highly anticipated FIFA Women’s World Cup 2023. The agreement aims to deliver an unparalleled viewing experience for fans worldwide, utilizing IMG’s expertise to create exclusive content and wall-to-wall coverage.

Women’s Football Gets a Glow-Up

The agreement between IMG and the BBC reflects a growing recognition of women’s football’s immense potential and popularity. As the sport continues to gain global momentum, guaranteeing high-quality coverage underscores the commitment to providing equal exposure and opportunities for women’s sports. Treating the FIFA Women’s World Cup 2023 with utmost dedication highlights IMG and the BBC’s commitment to developing women’s football.

IMG’s involvement in producing the FIFA Women’s World Cup coverage ensures a high-quality and immersive viewing experience for football enthusiasts. The company will manage live match feeds, and studio presentations, delivering a finished product with heaps of additional content. IMG executive VP Barney Francis was confident the company would meet audiences’ rising anticipation and excitement.

We’re proud to bring viewers all the best live action and thrilling highlights through IMG’s coverage on the BBC.

Barney Francis, IMG executive VP

The tournament launches on 20 July, featuring its opening game between New Zealand and Norway. A dedicated IMG production team will deliver exclusive content directly from the England Lionesses camp, bolstering BBC’s channels and digital outlets. Their status as the previous winners promises thrilling footage as fans cheer them on to another victory.

IMG Will Leverage Its Significant Expertise

FIFA Women’s World Cup 2023 presents a unique opportunity to reach a global audience. The collaboration between IMG and the BBC ensures that millions of viewers across the UK and beyond will tune in, making it the perfect event to highlight the sports media company’s expertise and dedication to delivering exceptional production value.

This partnership marks a significant win for IMG, enabling the company to capitalize on its previous acquisitions and leverage its betting-orientated revenue streams. Combining innovative tracking data, cutting-edge games and solutions, and expert media production skills will enable IMG to capitalize on all aspects of the upcoming event.

Showcasing the tournament with the same dedication and resources as high-profile men’s competitions enables IMG and the BBC to create an immersive and engaging viewing experience for football fans worldwide. The tournament’s comprehensive coverage and global reach will undoubtedly leave a lasting impact, fueling the growth and popularity of women’s football and providing long-term value to the two companies.

Deyan is an experienced writer, analyst, and seeker of forbidden lore. He has approximate knowledge about many things, which he is always willing to apply when researching and preparing his articles. With a degree in Copy-editing and Proofreading, Deyan is able to ensure that his work writing for GamblingNews is always up to scratch.

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