October 3, 2023 3 min read


PA Media Group Confirms iRace Media Acquisition

Although financial details regarding the acquisition were not released, PA Media confirmed that iRace Media will provide strategic expertise for the Asian region

The innovative media company offering news and providing a wide range of services, PA Media Group, announced a major acquisition for the Asian region. The company has announced the takeover of iRace Media, a leading racing data specialist for the region. The collaboration is expected to further expand PA Media’s specialized racing knowledge.

Despite the acquisition, the company confirmed that iRace Media will continue its operations as a separate business that will be led by its founder and CEO, Steve Levar. However, iRace Media will provide strategic guidance, advice and expertise within the Asian region to PA Betting Services, powering its offering.

Steve Levar, the founder and CEO of iRace Media revealed that the company is delighted to join forces with PA Media. “Through this acquisition, both companies will benefit from shared resources, expanded R&D capabilities, and a broader talent pool, enabling the development of racing solutions which will transform the racing landscape and create new growth opportunities,” he explained.

We are thrilled to embark on this journey with PA Betting Services.

Steve Levar, CEO and founder of iRace Media

Currently, iRace Media is a leading company within the Asian region. Based in Singapore, it engages with business customers such as Tabcorp, Singapore Pools and the Hong Kong Jockey Club, among others, to help expand their presence in strategic markets.

iRace Media leverages different content services and a range of data, enabling it to develop interactive content. Its services involve translation of the operator’s content to make it suitable for different jurisdictions. Moreover, iRace Media produces the famous racing form guide in Asia, the award-winning “iRace” publication.

The Acquisition Is Expected to Propel PA Media’s Reach

Clive Marshall, PA Media’s CEO, shared the thrill and excitement of iRace Media’s boss. He explained that the company has been providing data and content for customers in the racing sector for more than 60 years. According to Marshall, with the takeover of iRace Media, PA Media will propel the reach of its services, engaging with new media partners, affiliates, bookmakers and rightsholders in the region.

The acquisition of iRace Media allows us to expand our reach and services to rightsholders, bookmakers, affiliates and media partners in ever more relevant and creative ways, utilizing the power of our global racing database and distribution.

Clive Marshall, CEO of PA Media Group

Elsewhere, other notable acquisitions took place. On Monday, Française des Jeux (FDJ), the leading Frech lottery operator, announced it finalized the acquisition of ZEturf group, the leading online horse racing and sports betting operator. The price tag for the deal was €175 million ($184.3 million) and the finalization follows approval from the Competition Authority in France.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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