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Business
June 18, 2024
GiG Media Rebrands as Gentoo Media Ahead of Strategic Split
Online gaming marketing and media leader Gaming Innovation Group (GiG) unveiled a new corporate identity for its GiG Media division. Set to be spun off from the main company, the division will now be rebranded to Gentoo Media. The rebranding aligns with GiG’s intention to grow what was known as GiG Media into a separate […]
Business
October 3, 2023
PA Media Group Confirms iRace Media Acquisition
The innovative media company offering news and providing a wide range of services, PA Media Group, announced a major acquisition for the Asian region. The company has announced the takeover of iRace Media, a leading racing data specialist for the region. The collaboration is expected to further expand PA Media’s specialized racing knowledge. Despite the […]
Sports
July 12, 2023
IMG and the BBC Join Forces to Cover FIFA Women’s World Cup 2023
IMG’s status as a global leader in sports, events, and media made it the natural choice of partner for the British Broadcasting Corporation (BBC) as the two companies teamed up before the highly anticipated FIFA Women’s World Cup 2023. The agreement aims to deliver an unparalleled viewing experience for fans worldwide, utilizing IMG’s expertise to […]
Industry
June 16, 2023
Guardian Media Group Closes the Door to Gambling Advertising
Guardian Media Group has moved to prohibit any forms of gambling advertising from appearing on its online and print outlets, The Guardian, Observer, and Guardian Weekly, with immediate effect. Gambling Advertising Facilitates Addiction The media group outlined ethical concerns behind its decision to ban gambling advertising, including promotions for sports betting, online casinos and scratch […]
Industry
May 15, 2023
Australian Prime Minister Albanese Finds Betting Ads ‘Annoying’
The Prime Minister of Australia, Anthony Albanese, believes that the amount of gambling advertising during sporting matches is “annoying” but refuses to commit to a policy that will implement a ban on it. The Review Will Decide Albanese refused to comment directly on any possibility that his government would introduce a ban on gambling advertising […]
Sports
May 10, 2023
DraftKings Launches Samsung TV Plus’ First FAST Service
Sports technology and media company DraftKings announced today the launch of the first free ad-supported TV (FAST) service on Samsung TV Plus, DraftKings Network. Reaching New Audiences The launch of DraftKings Network on Samsung TV Plus will see DraftKings expand further its presence in sports media, leveraging the reach of Samsung’s streaming TV and video-on-demand […]
Business
April 24, 2023
KTO Group and ENV Media Sign Joint Venture Agreement in Brazil
The performance-based media agency working within the iGaming vertical, ENV Media, forged a new deal Monday, in an effort to expand within the growing online gambling sector in Brazil. The new collaboration saw the company join forces with the leading Brazilian online gambling operator, KTO Group. Under the terms of the new joint venture agreement, […]
Sports
April 19, 2023
The Cavinder Twins Join Forces with Betr for Female-Centric Content
The parent behind the gambling startup focused on microbetting, Betr, announced today an exclusive partnership with sports and social media personalities, Haley and Hanna Cavinder, known as The Cavinder Twins. Attract Emerging Talent The agreement announced by Betr Holdings, Inc. makes the popular twin sisters equity partners, content creators and creative directors for Betr and […]
Industry
April 19, 2023
New Media Association to Ensure Responsible Sports Betting Approach
The NFL, MLB, NBA, NHL, NASCAR, WNBA, NBCUniversal and FOX joined forces today to create the Coalition for Responsible Sports Betting Advertising, a voluntary association of sports and media entities seeking to ensure a responsible approach to sports betting advertising. Establish Guardrails around Sports Betting Advertising All members of the Coalition for Responsible Sports Betting […]
Sports
April 6, 2023
Sportradar Extends Big Ten Partnership through 2024-25 Season
Sports data and technology company Sportradar announced today it has moved to renew the company’s partnership with Big Ten Network through the 2024-25 college athletics season. The Collaboration Is Set to Continue The contract extension means that Nasdaq-listed Sportradar will continue to power Big Ten Network’s OTT platform B1G+ for three more years, as well […]
