Aviator Studio and Spribe Clash in Expanding Trademark Dispute

A legal battle over one of online gaming’s most recognizable brands has escalated in Brazil, adding another layer to an already complex fight. The dispute involves Aviator Studio Brazil and Spribe, who claim ownership rights over the “Aviator” brand name and related trademarks. This newest ruling is a sign of caution as courts are likely waiting for more detailed evidence before reaching a conclusion.

The Judges Were Cautious

Recent rulings from the São Paulo Court of Appeals have allowed Aviator Studio Brazil to continue operating, at least for now, rejecting attempts by Spribe to secure an injunction. According to the judges, the situation does not qualify for emergency protective measures. As a result, Aviator Studio Brazil can keep working with partners such as Foggo Entertainment while the trademark dispute moves through the courts.

The appellate panel identified several major issues. First, it questioned Spribe’s assertion of sole ownership rights to the Aviator brand. Judges noted ongoing disputes over the validity of those claims in multiple jurisdictions. They also found no immediate risk of harm for Spribe, an essential condition for granting an injunction.

The licensing agreement between Aviator LLC and Aviator Studio Brazil was another arrangement requiring further examination, as it also ties to the ongoing dispute of who owns the brand. The Aviator product, a popular “crash game” format, has become popular in many markets as its engaging social multiplayer gameplay has resonated with users worldwide.

The Aviator Brand Remains a Source of Controversy

Aviator Studio Brazil has moved quickly to reassure its partner operators that it will assist with legal exposure associated with the brand. For example, NSX Betnacional recently became the target of a separate legal challenge by Spribe. Aviator Studio Brazil intervened, taking responsibility for the defense and reinforcing its commitment to partners.

Aviator Studio Brazil continues to operate lawfully under licence, and we remain committed to supporting our partners and defending the AVIATOR brand.

George Pruidze, Aviator Studio CEO

The dispute itself stretches back several years and extends well beyond Brazil. During earlier litigation, Aviator LLC claimed that Spribe used the Aviator name without permission because it had registered trademarks in bad faith and infringed on existing intellectual property. A 2024 court decision supported Aviator LLC, resulting in financial penalties for Spribe and invalidating some of its trademark registrations.

Spribe continues to defend its stance, including its efforts to obtain interim relief in other jurisdictions, such as the United Kingdom. These efforts have produced mixed outcomes due to a fragmented legal landscape where court rulings may depend heavily on jurisdiction and timing. Given that neither side appears willing to back down, the disputes will likely continue.