July 12, 2023 3 min read


Gambling.com Group and the Independent Enter Landmark Partnership

The mutually beneficial collaboration will enable the two companies to combine their strengths, bringing quality content to 20 million monthly visitors

This groundbreaking partnership leverages Gambling.com’s global affiliate network and The Independent’s leading presence in the UK to redefine the landscape of gambling-related content and provide readers with comprehensive and reliable information on the world of online gaming. The deal takes advantage of the booming UK gambling market, catering to the country’s wagering audience.

UK Gamblers Will Enjoy Quality Betting Information

The partnership between Gambling.com Group and The Independent forms a powerful alliance aiming to deliver accurate, informative, and engaging content to a global audience. Gambling.com’s expertise in the affiliate marketing space has elevated the company as the leading provider of valuable information and resources to online gambling enthusiasts.

Meanwhile, The Independent’s enduring reputation for trusted journalism and its wide readership offers a comprehensive content platform, boasting 20 million unique monthly visitors. The Independent managing director Christian Broughton noted that the deal would significantly benefit the organization, highlighting its commanding media space presence.

Being chosen as (Gambling.com Group’s) first non-US partner demonstrates The Independent’s scale, robust model, and global brand presence.

Christian Broughton, The Independent managing director

According to the deal, Gambling.com will have a dedication section on The Independent website, focusing on dedicated casino and wagering content. Broughton added that similar eCommerce partnerships formed the core of The Independent’s revenue. Closing the deal with Gambling.com should create another significant income stream, ensuring the media brand’s enduring success.

Gambling.com Expands Its Global Reach

Securing access to a high-profile UK media outlet marks another milestone in Gambling.com’s expansion efforts. The company is enjoying stellar financial results, recording impressive revenue growth. These extra funds have fostered sustainable expansion as the affiliate network secured collaborations with leading US outlets like Gannett’s USA TODAY.

North America remains Gambling.com’s primary market as the company takes advantage of the region’s booming gaming industry. With more jurisdictions legalizing gambling, the affiliate network strives to quickly secure licenses in a market-first approach, helping bettors make informed choices via in-depth analyses, expert opinions, and valuable insights. Gambling.com bridges the gap between operators and media outlets, creating a unified market.

Overall, Gambling.com’s partnership with The Independent marks a significant development in the online gambling world. Their collaboration will enhance the UK audience’s understanding of the gaming market and help promote safe betting practices, raising awareness about responsible gambling. The expanded reach and influence of The Independent’s platform solidifies gambling.com’s position as the leading source of trusted information in the global gambling industry.

Deyan is an experienced writer, analyst, and seeker of forbidden lore. He has approximate knowledge about many things, which he is always willing to apply when researching and preparing his articles. With a degree in Copy-editing and Proofreading, Deyan is able to ensure that his work writing for GamblingNews is always up to scratch.

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