Sports data and technology supplier Genius Sports Group continued to expand its footprint across leagues, adding the American Hockey League (AHL) to its rapidly expanding network of sports and betting partners.
AHL Boasts Huge Talents
Under the terms of the new data and streams for betting purposes deal, Genius Sports acquires the exclusive rights to capture real-time team and player statistics from all arenas of the main development league for the National Hockey League (NHL) which comprises of 31 teams across the US and Canada and their affiliations with every team from the professional hockey league.
“This partnership exemplifies the unique value we deliver to our sports and sportsbook partners in the US and worldwide. With the right technology partner, sports leagues can proactively engage with the regulated betting industry to drive new revenues, increase engagement and expand their global audience.”Sean Conroy, Commercial Partnerships Director, Genius Sports Group
The exclusive long-term partnership between the AHL and Genius Sports will allow the league which boasts some of the most talented hockey players and coaching staff, to showcase its product around the world. Using the Genius Sports’ platform, the AHL will expand its global audience by delivering data and live streams for sports betting purposes not only in the US, but worldwide.
“We are excited about our partnership with Genius Sports. Our goal is to deliver the excitement and quality of AHL hockey to fans worldwide and to engage with them as effectively in the manner that suits them best. Genius Sports is an industry leader and we look forward to a long and successful relationship.”Chris Nikolis, EVP, Business, AHL
Streaming with Data for Betting Purposes
Official data inputs from the AHL matches will supply live trading models and proprietary algorithms of the data provider, adding value to live broadcasts for over 1,200 events per year, bolstering its portfolio of sports events to over 240,000 annually.
“Simultaneously, our sportsbook partners benefit from our ever-expanding portfolio of premium data and video content. With regulated betting continuing to spread across the US, the AHL has recognized a unique opportunity to accelerate its global growth and we are excited to be working alongside such a dynamic league.”Sean Conroy, Commercial Partnerships Director, Genius Sports Group
The deal further expands the US reach for the UK-based data, streaming and technology provider, after the recent extension of its partnership with the National Basketball Association (NBA), coming right after the definitive agreement signed with dMY Technology Group II to merge with the special purpose acquisition company (SPAC) and start trading on the New York Stock Exchange (NYSE).
In November, Genius Sports Group became the exclusive long-term official data, streaming and integrity partner of the Mexican soccer association Liga MX, getting access to official statistics from stadia across the two men’s soccer top flights, Liga MX and Liga de Expansion, the domestic cup competition, Copa MX, and the women’s soccer division, Liga BBVA Femenil.