SOFTSWISS Adds BetGames Live Dealer Content to Game Aggregator

SOFTSWISS has enhanced its Game Aggregator portfolio by integrating games from BetGames. The new strategic partnership with the live dealer betting product specialist was lauded as an important milestone for both parties.

According to SOFTSWISS, the new partnership arrangement will expand the two companies’ presence while elevating the player experiences. Through its partnership with BetGames, the provider has secured access to a diverse selection of premium live dealer betting titles.

Thanks to the tie-up with BetGames, SOFTSWISS will now be able to offer a variety of outstanding games to its clients. This includes hit titles such as War of Bets, Lucky 7 and the supplier’s signature Lotto suite.

BetGames will also supply SOFTSWISS’s aggregation platform with a variety of engagement tools, such as cashback and bonus options that provide more flexibility to the players.

SOFTSWISS pointed out that the new integration is in line with recent studies claiming that providers with a diverse portfolio of games are much more likely to attract operator clients. Because of that, the company believes its partnership with BetGames “represents a seamless step forward in meeting client demands.”

Both Parties Welcomed the Tie-Up

Tatyana Kaminskaya, head of SOFTSWISS Game Aggregator, commented on the matter, highlighting the opportunities that the current partnership with BetGames opens. She pointed out that SOFTSWISS’ clients and their players will now be able to access a rich portfolio of excellent live-dealer games.

We are confident that the collaboration between the SOFTSWISS Game Aggregator and BetGames will prove mutually beneficial for both partners.

Tatyana Kaminskaya, head of SOFTSWISS Game Aggregator

BetGames’ vice president for CIS, Yury Mikhaylov, also commented on the collaboration, saying that it aims to “set new industry benchmarks. According to Mikhaylov, the integration will allow more players around the world to try out BetGames’ cutting-edge content.

This deal is a great fit for both parties, not only owing to our leading positions in the respective fields, but also due to the alignment of our growth plans.

Yury Mikhaylov, VP CIS, BetGames

The SOFTSWISS Game Aggregator is a vast library of games, currently featuring some 16,000+ titles from over 190 industry-leading providers. The variety of quality content earned the company the Aggregator Platform of the Year at the EGR B2B Awards in 2022 and 2023, showing that operators cannot go wrong with SOFTSWISS.

Earlier this month, SOFTSWISS leveraged its Jackpot Aggregator to provide Kings Media with three customized jackpot campaigns.