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Deyan Dimitrov January 17, 2024 3 min read
Play’n GO Breaks through in West Virginia via RSI Partnership
The Swedish gaming giant has taken another significant step in expanding its foothold in the United States, introducing its popular content to another competitive jurisdiction
This newest expansion follows the success Play’n GO experienced with Rush Street Interactive (RSI)’s BetRivers brand in Michigan. The collaboration aims to replicate this success in West Virginia, bringing some of Play’n GO’s classic titles to Rush Street’s players. The leading supplier’s impressive US track record means the launch should significantly further its regional ambitions.
West Virginia Represents a Lucrative Opportunity
Entering the West Virginia market further solidifies Play’n GO’s presence in the USA. The company currently holds licenses in four states, with ambitions to extend its reach into all regulated jurisdictions in the USA and abroad. 2023 has been very successful for the company, and it likely aims to maintain its impressive expansion rate.
Magnus Natt och Dag, chief commercial officer for North America at Play’n GO, expressed enthusiasm about strengthening their partnership with Rush Street Interactive. He noted that the West Virginia expansion was a natural progression of the two companies’ growing relationship, expressing confidence that Play’n GO’s products would be just as popular as in other leading US markets.
We look forward to RSI players in West Virginia having the opportunity to enjoy our content, and we are confident it will prove as popular with them as it has already proven in Michigan and all over the world.Magnus Natt och Dag, Play’n GO chief commercial officer for North America
This collaboration will allow Play’n GO to introduce its award-winning portfolio to another thriving market. Its titles like Mega Don Feeding Frenzy, the sequel to their popular apex predator-themed slot with captivating bonuses, including Snack Time and Shark Feats, have a history of success and should be able to make an impact despite tough competition in the region.
The Deal Will Benefit Both Companies
Including content from a leading supplier like Play’n GO should also significantly bolster RSI’s West Virginia presence, enhancing its client onboarding and retention capabilities. The operator’s Q3 financials revealed impressive growth in most metrics, demonstrating its commitment to sustainable growth and profitability. However, customer engagement remains vital, necessitating frequent collaborations.
The extended partnership will benefit both parties, demonstrating the merits of an interconnected industry. The two companies aim to build on this momentum and explore more opportunities in the evolving landscape of online gaming. The success of their collaborative efforts opens up more possibilities for future team-ups, forming a foundation of trust.
The collaboration between Play’n GO and Rush Street Interactive reflects the ongoing growth and dynamism in the US online gaming industry. As more states embrace regulated online gambling, partnerships between content providers and operators become crucial for delivering diverse and entertaining gaming experiences to players, fueling innovation through competitiveness.