- Legal States
Velimir Velichkov December 7, 2022 2 min read
Paris Saint-Germain Picks Cbet as Regional Partner for LatAm
The famous professional soccer club based in Paris, France, Paris Saint-Germain (PSG), announced a new partnership with the online betting operator Cbet.
Paris Saint-Germain Teams up with Cbet in Latin America
Under the terms of the new deal announced Monday, Cbet became the official regional partner of PSG for all of Latin America. The season-long partnership enables the operator to leverage different PSG assets and associate its brand with the famous soccer club. At the same time, Cbet will benefit from brand exposure via a digital overlay system available at Parc des Princes, PSG’s home stadium. This will increase the visibility of the leading brand during PSG home games.
Additionally, the new collaboration is expected to deliver unique experiences for PSG fans in Latin America. This new deal will further boost the popularity of the famous team while delivering exciting activations for sports betting fans in Latin America via Cbet.
The New Deal Will Bring Exciting Activations and Content
Cbet’s co-founder and chief executive officer for Latin America, Riddler Buler, said that the company is delighted to join forces with a famous soccer club as PSG. He explained that the new collaboration will deliver exciting experiences for sports bettors “from Mexico to Argentina, Brazil to Chile.” Finally, Buler said that the new deal complements the operator’s ambitious growth plans to deliver unique experiences to its growing customer base.
“We are extremely proud to be associated with such a popular club as Paris Saint-Germain.“Riddler Buler, co-founder and CEO at Cbet for LatAm
The latest deal with PSG comes after only recently, Cbet further boosted its LatAm presence via a deal with Turbo Games. Announced late last month, the deal saw Cbet add a variety of games from the leading developer, further strengthening its presence in the region.
Focusing on the latest deal, PSG’s director of partnerships, Marc Armstrong, said that the team is excited to select Cbet as its regional partner for the Latin American region. He explained that the operator is “an ambitious player in online betting, one of the world’s most trusted companies in this sector.” Last but not least, Armstrong predicted that the new collaboration will deliver engaging activations and content for PSG’s growing fan base in Latin America.