December 7, 2022 3 min read


Spotlight Sports Group Unleashes 11 World Cup Content Hubs

Spotlight Sports Group, a global leader in sports tech, content and media, has blessed sports betting enthusiasts with almost a dozen content hubs in seven different languages. The company’s ambition is to help fans stay updated with the FIFA World Cup for as long as the event continues.

Spotlight Sports Group Has Developed 11 Content Hubs

As announced, SSG has developed 11 different content hubs that will provide sports fans with news on the latest developments in pro soccer and valuable betting insights. This follows earlier SSG initiatives where it created content hubs that were integrated into operators’ sportsbooks.

The World Cup hubs became a reality after intense demand from bettors and FIFA enthusiasts. SSG answered these demands by unveiling new content hubs that will be integrated into the sports betting platforms of some the biggest operators in the sports wagering sector. This includes notable names such as 888 Holdings and BetKing, among others.

The hubs come fully armed with everything bettors might need. SSG’s vision was to create them as one-stop shops for everything sports bettors want, including odds and add-to-betslip functions. Wagering companies can also add their own content to further enrich the experience for fans.

SSG Provides Operators with the Content their Fans Need

Chris McKenzie, 888sport’s sportsbook commercial director, spoke about the new content hubs, saying that his team really wanted to engage players in the United Kingdom and Spain. He added that Spotlight Sports Group had the perfect solution for that and was capable to create hubs that are specifically tailored to these demographics’ needs. As a result, 888 will now be able to provide its fans with “a truly unique and differentiated experience.”

Adim Isiakpona, BetKing’s chief operating officer, also had a few words to say. He said that providing his company’s users with high-quality sports betting content during the World Cup was a must. That’s why BetKing turned to SSG, which was able to quickly roll out the content the operator wanted to deliver to its audiences while providing fans with unforgettable experiences.

Spotlight Sports Group’s B2B sales director, Rob Black, explained that his team recognizes sportsbooks’ desire to engage their audiences with top-quality content. Unfortunately, Black said, sportsbooks are rarely able to do everything by themselves. That’s where SSG comes in.

Leveraging our ability to produce betting-relevant content in any language and for any sport, coupled with our ability to deliver a technical solution allows our partners to provide their audiences with high-quality user experiences at a key time during the World Cup.

Rob Black, B2B sales director, Spotlight Sports Group

In other news, Spotlight Sports Group recently bolstered its team by promoting the experienced Mark Renshaw to the position of CEO. Renshaw previously served as the company’s COO and has the experience needed to lead the company.


Angel has a passion for all forms of writing, be it fiction or nonfiction. His curious nature gives him an ace up his sleeve when researching a new topic. Angel’s thirst for knowledge, paired with adaptability, always helps him find his way around.

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