DAZN & ADI Predictstreet Announce Tie-Up Ahead of FIFA World Cup

Sports entertainment giant DAZN unveiled a new partnership with ADI Predictstreet, an up-and-coming prediction market platform. This tie-up comes just in time for the FIFA World Cup and will enhance the DAZN experience by embedding sports predictions into sports streams.

DAZN Integrates ADI Predictstreet into Its Platform

Per the agreement, ADI Predictstreet will become DAZN’s official prediction market partner of the FIFA World Cup 2026. As a result, the two companies will work together to deliver exciting new experiences during the highly anticipated soccer tournament.

In its official announcement, DAZN said that the partnership’s goal is to “deliver a new era of interactive engagement to fans around the world.” To that end, DAZN will integrate ADI Predictstreet into its platform, enhancing its ecosystem encompassing sports streaming, betting, and FanZone.

Thanks to its position as a leading sports entertainment platform, DAZN will provide ADI Predictstreet with strong distribution opportunities. Sports predictions will be embedded into the broader viewing experience before, during, and after live events. This will provide fans with multiple opportunities to keep in touch with the projected probabilities and perhaps even make predictions of their own.

Embedded directly into DAZN’s live streams, ADI Predictstreet will enable interactive prompts, real-time sentiment tracking, and dynamic prediction experiences tied to the world’s biggest sporting moments.

DAZN statement

DAZN elaborated that ADI Predictstreet is a new forecasting market that has been trained on official FIFA data specifically. As a result, it boasts a strong focus on soccer, allowing fans to predict various things related to the sport, including match outcomes, tournament statistics, and breakout players.

The Partnership Will Turn Viewers Into Participants

Shay Segev, DAZN Group’s CEO, emphasized that his team is dedicated to redefining sports entertainment by immersing players and offering an interactive experience. As a result, the partnership with ADI Predictstreet was a no-brainer, since it will allow DAZN to embed real-time prediction directly into the viewing experience.

With the FIFA World Cup 2026 as a catalyst and our platform as the engine, this partnership is a major step forward in how fans experience sport.

Shay Segev, CEO, DAZN Group

DAZN added that the partnership will extend beyond the FIFA World Cup and will cover DAZN’s premium sports portfolio.

Predictstreet’s CEO, Dimitrios Psarrakis, was similarly pleased with the tie-up, saying that it marks a “defining moment in how audiences will experience sport.” He elaborated that the fusion of DAZN’s reach with ADI Predictstreet’s real-time interactivity will turn viewers into active participants.

This is not just an evolution of engagement, it is the creation of a new category where technology, collective intelligence, and global events intersect at scale.

Dimitrios Psarrakis, CEO, ADI Predictstreet

This is not the first time DAZN has teamed up with a prediction market platform. Earlier this year, the company also joined forces with Polymarket, one of the top companies within this space.