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MGM to Acquire Tipico’s US Platform and Empower LeoVegas
Through this merger, MGM will reinforce LeoVegas’ presence in the US and set up the brand for further growth
Gambling and hospitality powerhouse MGM Resorts International has unveiled the acquisition of Tipico Group’s US assets, in line with previous rumors. The deal will see MGM, through its LeoVegas subsidiary, acquire Tipico’s sportsbook and iGaming platform in the United States.
Tipico decided to divest its US assets earlier this year, citing market shifts as the reason for the decision. Even then MGM Resorts was believed to be a prime bidder as it could use Tipico’s platform to move the LeoVegas sportsbook onto a proprietary platform.
Tipico has a presence in four US states, namely New Jersey, Iowa, Colorado, and Ohio. Through this merger, MGM will reinforce LeoVegas’ presence in the US and set up the brand for further growth. The deal will allow the brand to operate a “purpose-built proprietary sportsbook across all international markets and brands,” with the exception of those exclusive to BetMGM.
The improved LeoVegas will focus on a “clean and fast” customer experience with cutting-edge products, functionalities and pricing.
The arrangement comes soon after the acquisition of Push Gaming, a leading supplier of iGaming content.
As for Tipico, MGM said that the group will wind down its US operations prior to the closing of the current deal. Under the agreement, LeoVegas will scoop up Tipico’s US-facing management, tech and trading teams.
The Deal Will Empower LeoVegas
Gary Fritz, MGM Resorts International Interactive’s president, commented on the deal, praising the acquisition of Tipico’s award-winning US platform. He dubbed the deal a “significant milestone” in the strategic development of MGM Resorts’ global digital gaming business and noted that it would allow it to operate a proprietary sportsbook platform.
This acquisition gives us control of our entire technology ecosystem, and we are delighted to bring Tipico’s U.S. team, with their track record of developing high-quality product and pricing capabilities, into our business.
Gary Fritz, president, MGM Resorts International Interactive
Gustaf Hagman, chief executive officer of LeoVegas, also commented on the deal, praising the opportunity to control proprietary sportsbook tech. This, he promised, would help the LeoVegas brand deliver “the world’s greatest iGaming experiences” to customers across all of the company’s markets and brands.
Powering our strong brands with a competitive and innovative sports product will enable us to grow and strengthen our sportsbook offering in both new and existing markets. I look forward to welcoming the talented teams from Tipico’s U.S. business into the LeoVegas Group very soon.
Gustaf Hagman, CEO, LeoVegas
MGM noted that the deal is set to close in Q3 2024 and is subject to certain closing conditions.
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