Tipico Names Hefer CEO as Baca Takes over as Supervisory Board Chair

German sports betting provider Tipico has named Axel Hefer as its new chief executive officer. In this position, Herfer will succeed Joachim Baca who will now take over as chairman of the supervisory board instead.

Baca has led Tipico for the last eight years, playing a crucial role in the company’s growth into a sports betting leader in Germany. His guidance helped the company cement itself as an innovative tech company too, becoming a trend-setter in terms of product and technology.

Baca’s leadership helped Tipico foster brand awareness, implement new compliance and responsible gambling structures and secure one of Germany’s sports betting licenses.

As Baca’s successor, Hefer will be tasked with the responsible objective of continuing this momentum and further enhancing the company’s product excellence and tech leadership. The CEO appointee will also be expected to drive innovation while securing sustainable growth for the group.  

Before his current appointment, Hefer served as Tipico Group’s chief operating officer. In this role, he was responsible for optimizing corporate structures and processes. Before being named as COO in November 2023, he spent several years as a manager at leading German tech companies, such as Trivago and Home24.

Hefer’s track record also includes positions in the private equity sector. Tipico’s new CEO, for reference, has previously served as managing director of One Equity Partners and investment director at Permira Beteiligungs.

Hefer Is Looking Forward to Continuing Tipico’s Growth

Hefer commented on his new appointment, saying that he is eager to continue Tipico’s success story and capitalize on the company’s growth from a startup to a market and tech leader in sports betting in Germany.

Together we are committed to providing sports fans with the best and most secure betting experience, extending our market leadership, and achieving additional sustainable growth.

Axel Hefer, CEO, Tipico

Joachim Baca also commented on the matter, saying that he feels glad to have had the opportunity to lead Tipico. He expressed pride in the group’s accomplishments and added that he is looking forward to his new position.

Leading Tipico on its strong growth path, building structures and expanding the product portfolio has been a great privilege. We have thus set the stage for a prosperous future.

Joachim Baca, outgoing CEO, Tipico

Earlier this year, the Malta-based group contemplated a sale of its US platform in response to shifting market trends.