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Business
December 16, 2024
LeoVegas Joins European Gaming and Betting Association
Following its October launch in Sweden via its international hero brand, BetMGM, and its Germany launch at the end of November, the leading international iGaming company with a clear vision to create the world’s greatest online gambling experience, LeoVegas Group, has fresh news. The group that offers online casino, live casino, and sports betting via […]
Business
October 23, 2024
BetMGM Enters Third European Market with Swedish Launch
MGM Resorts subsidiary LeoVegas Group announced that it has launched its “international hero brand” BetMGM in Sweden, expanding its global footprint. The move aligns with the group’s ambition to scale the brand in Europe and usher in a “golden era” for the iGaming sector. A Golden Era for Swedish iGaming Sweden has become the third […]
Business
September 24, 2024
LeoVegas Group Opens New In-House Slots Studio
Global iGaming operator and market leader in mobile casino on the European market, LeoVegas Group, has announced the launch of LeoVegas Studios, its brand-new in-house slots development studio. The announcement marks a significant milestone in the company’s expansion plan which includes the creation of games that are exclusive to the group’s brands. Leveraging Player Data […]
Business
July 29, 2024
LeoVegas Names Ex-MGA CEO Brincat as Regulatory Director
Carl Brincat, the former chief executive officer of the Malta Gaming Authority (MGA) has been onboarded by the LeoVegas Group. According to the announcement, LeoVegas will welcome the gambling regulation expert as its new director of policy and regulatory affairs. Brincat is set to step into the office in August. He will be based at […]
Business
June 24, 2024
MGM to Acquire Tipico’s US Platform and Empower LeoVegas
Gambling and hospitality powerhouse MGM Resorts International has unveiled the acquisition of Tipico Group’s US assets, in line with previous rumors. The deal will see MGM, through its LeoVegas subsidiary, acquire Tipico’s sportsbook and iGaming platform in the United States. Tipico decided to divest its US assets earlier this year, citing market shifts as the […]
Industry
March 20, 2024
ASA Agrees BetMGM’s Ad Featuring Chris Rock Doesn’t Appeal to Minors
The UK’s Advertising Standards Authority (ASA) has decided that BetMGM’s TV ad featuring Chris Rock, an American actor and filmmaker, did not violate the country’s rules. The ad aired in October 2023 and, according to complaints appealed to minors. The original ad features Chris Rock accompanied by a lion and traveling on a boat from […]
Industry
March 13, 2024
ASA Finds a Radio Ad for LeoVegas’ BetUK Breached the BCAP Code
The Advertising Standards Authority (ASA), the regulator in charge of advertising in the UK, implemented strict measures when it comes to gambling ads in the country a few years ago. The Authority’s ongoing priorities include proactive monitoring and ensuring that all gambling operators who advertise their services comply with the existing framework. Under the rules, […]
Business
February 12, 2024
Niklas Lindahl Resigns from Global CMO Role with LeoVegas
Niklas Lindahl, LeoVegas Group’s global chief marketing officer (CMO), announced his departure from the company after more than five years. The senior-level executive confirmed his resignation on Monday via LinkedIn. Overall, Lindahl was a part of LeoVegas Group for nearly six years. His tenure with the company started back in April 2018. At the time, […]
Business
February 7, 2024
LeoVegas Designates Ben Ingham as UK Country Manager
LeoVegas Group, a leading international iGaming company committed to creating best-in-class iGaming experiences, has reinforced its team with a new industry heavyweight. The one to join the company is the skilled Ben Ingham who boasts years of experience in the sector. As announced by Ingham himself, he will be joining the online gambling powerhouse as […]
Business
January 16, 2024
James Elliot Joins LeoVegas as Director of Legal
The leading international iGaming company that focuses on delivering exceptional gaming experiences, LeoVegas Group, strengthened its C-suite with a recent appointment. The company has announced it hired the services of James Elliot, an experienced online gambling, e-commerce and legal compliance expert. Becoming a part of LeoVegas’ senior-level team, he was appointed to the role of […]
