ClickOut Media on NFTs in iGaming: The End of the Hype, or Just the Beginning?

Once a $17.6 billion industry in 2021, NFTs have seen a sharp decline, with trading volumes dropping 19% by 2024 and sales falling from 60.6 million to just 49.8 million. 

Even some of the most iconic collections, like Bored Ape Yacht Club and CryptoPunks, are now struggling to stay relevant, while over 98% of new NFT projects in 2024 failed to hold value or attract a significant audience.

DraftKings, once a major player in the NFT space, recently shut down its Reignmakers platform, citing legal challenges and dwindling interest. Yet, within iGaming, NFTs could still carve out a revolutionary role if used innovatively. 

The drop in popularity among digital tokens marks a broader industry trend—once seen as revolutionary, NFTs are losing steam. While the speculative bubble has burst, the real question is whether NFTs can reinvent themselves as meaningful tools rather than overpriced digital trinkets.

This is where iGaming comes into play, offering the potential to leverage NFTs to enhance player experiences in ways that go beyond guesswork. NFTs were never truly about digital art—they were about ownership. In the context of iGaming, NFTs could evolve into functional assets that bring gamification concepts like personalisation and interaction, both aiding to a more valued gameplay.

Imagine owning an NFT that acts as a personalised avatar at a virtual poker table, or a jackpot symbol in a slot game that connects across several titles or operators. These aren’t just theoretical possibilities—they represent tangible ways to deepen player engagement.

Platforms like Aviatrix.bet are already leading the charge, integrating NFTs into multiplayer games to allow players to personalise their gameplay and own in-game assets. These assets can be traded or used, offering a level of control and ownership that’s rarely seen in iGaming.

That said, many attempts to bring NFTs into iGaming have fallen short. Take Red Tiger’s NFT-integrated slot game, NFTMegaways, which incorporated NFTs into its design but didn’t allow players to interact with or own them directly. For NFTs to succeed in iGaming, they must move beyond aesthetics to offer genuine utility. They must act as tools for enhancing gameplay, creating new revenue streams for operators, and offering players something they can own, trade, or use across different platforms.

The path forward isn’t without hurdles. Legal uncertainty, as highlighted by DraftKings’ abrupt shutdown, remains a significant challenge. NFTs are increasingly scrutinised as potential securities, and without clear regulations, operators may hesitate to invest in NFT-driven solutions. Yet, with the right frameworks, NFTs could enable provably fair systems, loyalty programs tied to blockchain rewards, or cross-platform protocols—all of which could redefine iGaming experiences.

The decline of NFTs as speculative assets signals the end of the hype, but not the end of their story. By focusing on utility and ownership, alongside enhancing player experience as a gamification tool, iGaming has the potential to give NFTs a second life. The question now is not whether NFTs are a fad, but whether the industry can rise to the challenge of making them indispensable.

ClickOut Media believes the end of the NFT frenzy is a wake-up call for smarter innovation, and a chance to focus on functionality over the novelty of owning a digital asset. As the dust settles and the industry shifts from hype to innovation, those willing to think outside-the-box and deliver technology with value will be the ones who shape the future.

The hype may be over, but the possibilities are just getting started.