The affiliate industry is a crucial part of gambling and just like traditional gambling verticals, it has gone through transformative changes. Then, more so than ever before, affiliates are subject to the same regulatory scrutiny as the brands they represent. Because of this monetization needs to be predicated on practices that favor the consumer and […]
Low6 CEO Jamie Mitchell leads one of the best sports gamification companies. As such, he has a unique insight into what makes sports fans tick and how this can impact sports franchises and companies looking to connect with their audiences. In our conversation with Mitchell, he explained to us why free-to-play games matter and why […]
Jogo Global, now with a solid grounding in the UK and setting its sights on growth further afield, has made great strides thanks to a differentiated product portfolio built on gamification. The fast-growing platform provider and casino content developer has identified player engagement as a vital aspect of slot development and is set to lead […]
Parimatch Tech remains one of the most prominent companies actively developing its esports proposition, providing esports fans with a wide range of betting events. This is exemplified by the company’s ties with various renowned organizations throughout the years. Also, the Parimatch brand has been an early-day supporter of numerous esports tournaments as an official partner […]
The African Cup of Nations came to an end earlier this month with a final that produced tension worthy of any World Cup final. However, the tournament has not yet attained the international attention of many of its counterparts. We caught up with Thomas Molloy, sportsbook and trading director at Pronet Gaming, to find out […]
At a time of a quickly evolving sports betting landscape, innovation is welcomed by companies and fans. One great example of moving past traditional form in the industry is the solution delivered by 20Shots and their Fantasy5 – a purely free-to-play game. The Premier League game is an opportunity for the company’s latest partner, in […]
1X2 Network is approaching its 20th anniversary and as one of the true veterans of the iGaming industry, the company has plenty to share. 1X2 Network is presently behind brands such as 1×2 Gaming, and Iron Dog Studio, all well-established assets within the industry. The brand has benefited immensely from teaming up with PokerStars, which […]
Incentive Games has had a successful year with many high-profile developments over the past 12 months. At the end of 2021, the company announced a ground-breaking partnership with bet365, a household name in the betting and iGaming industry. Today, we speak with John Gordon and seek to find out more about the alliance with bet365 […]
Every year we see suppliers release Christmas-themed games, from reskins to original content and everything in between. How much appetite is there for these festive creations, and do players want to see more than just reskins or Christmas overlays. What else can suppliers to do ensure players remain engaged during this important time of year? […]
Real Dealer Studios has leveraged the power of pre-recorded videos into real-time gameplay to create an exciting new iGaming experience. Seen as a bit of a gamble, festive games have proven a successful formula for the company’s further growth and expansion. Real Dealer Studios CPO Shane Cotter explains how the company drove success through its […]
