April 2, 2024 14 min read


GameChanger 360’s Moses Swaibu on Influencing the Future of Sports Integrity  

The integrity of sports has been an increasingly important topic with the education of athletes and their well-being now in focus

GameChanger360 CEO Moses Swaibu is setting out to become one of the most influential figures in the ongoing dialogue about sports integrity.

Coming from a place of lived experience, Swaibu launched GameChanger360 as an opportunity to drive a meaningful impact on athletes and organizations who are increasingly aware of the values of fairness, and how a more comprehensive approach towards athlete education is necessary to safeguard individual well-being as well as the broader integrity of the sport.

In this insightful interview, Swaibu explores how GameChanger360 helps organizations and athletes to be well-equipped with the means to resist succumbing to various inducements, such as gambling, betting, or match-fixing. 

Q: How important is sports integrity education for athletes today and do you think that the world of sports is actually becoming aware of the need for investing in such initiatives?

Sports integrity education for athletes is crucial in today’s landscape, where technology plays an increasingly integral role in every aspect of our lives. The delivery of such education should not only be informative but also engaging and interactive, utilizing platforms like tablets and smartphones to ensure that athletes can readily access and engage with the material. By incorporating elements of interactivity and gamification, athletes are more likely to retain the information and apply it effectively in real-life situations.

The need for robust integrity education has become even more pressing in recent years due to the evolving nature of sports and the challenges it faces. With the rise of digital media and online platforms, athletes are not only exposed to new opportunities but also to new risks. The prevalence of issues such as match-fixing, doping, and the exploitation of insider information underscores the importance of equipping athletes with the knowledge and skills to navigate these challenges ethically and responsibly.

Moreover, the globalization of sports has brought about a greater level of scrutiny and accountability. Athletes are now not only representing themselves and their teams but also their countries and the broader sporting community. As such, the stakes are higher, and the consequences of unethical behavior can have far-reaching implications not only for the individual athlete but also for the integrity of the sport as a whole.

In response to these challenges, stakeholders and policymakers have recognized the need for proactive measures to safeguard the integrity of sports. Organizations such as FIFA, UEFA, The Macolin Convention, The International Centre for Sport Security (ICSS), as well as various federations and governing bodies, have taken steps to implement comprehensive integrity programs. These initiatives encompass a wide range of strategies, including education and awareness campaigns, monitoring and surveillance mechanisms, and enforcement measures.

Furthermore, there has been a shift towards promoting a culture of integrity and ethical conduct within the sporting community. Athletes are increasingly being encouraged to speak out against misconduct and to uphold the values of fairness, honesty, and respect. By fostering a culture of integrity from the grassroots level upwards, sports organisations aim to create a more ethical and transparent environment in which athletes can thrive and excel.

In summary, sports integrity education is not only important but also essential in today’s dynamic and rapidly evolving sporting landscape. By providing athletes with the knowledge, skills, and support they need to make ethical decisions, we can help ensure the integrity and credibility of sports for generations to come.

Q: Why are athletes falling victim to syndicates who seek to co-opt them as partners in crime, and do you think that there is perhaps a lack of full awareness of the seriousness of the issue among players?

Athletes are increasingly becoming targets for syndicates aiming to exploit them for criminal activities, exploiting the intense competition and pressure inherent in the sports industry. The burgeoning digital landscape has only exacerbated this issue, providing ample opportunities for corruption to thrive discreetly. Imagine trying to catch a ghost in this scenario, let alone multiple ghosts.

Compounding the problem is the pervasive lack of awareness among players about the gravity of this issue. Many remain silent, fearing repercussions, especially when sports leagues and clubs themselves are sometimes influenced or even controlled by organized crime syndicates. Consequently, young athletes are left in a dilemma: either comply with illicit demands or risk facing punitive measures for doing the right thing.

Instances of athletes succumbing to various inducements, such as gambling, betting, or peer pressure, are unfortunately not uncommon. This culture of silence perpetuates a dark cloud over the integrity of sports globally. Until awareness reaches those most vulnerable, this shadow will persist.

Consider the plight of athletes who hail from impoverished backgrounds, where sport might be seen as the only viable path to success. The pressures they face, stemming from their upbringing and surroundings, are immense. Amidst such circumstances, rules and regulations often seem opaque, adding to the allure of illicit opportunities.

Moreover, certain federations and sports suffer from inadequate funding and regulation, rendering them vulnerable to exploitation by criminal elements. This creates fertile ground for criminals to exploit these nascent and under-regulated markets.

In essence, the issue at hand is multifaceted, requiring concerted efforts from various stakeholders to address. Only through heightened awareness, stringent regulation, and support systems for athletes can we hope to stem the tide of corruption infiltrating the world of sports.

Q: In light of what GameChanger360 does, do you think that criminals are also trying to adapt to seeing that leagues and private companies are stepping up to sort of curtail this threat of athletes who become complicit in match-fixing?

Criminals engaged in sports corruption are not static entities; they are adaptive and opportunistic. As organizations like GameChanger360 and other entities intensify their efforts to combat corruption, criminals are simultaneously evolving their tactics to circumvent detection and enforcement measures.

The landscape of sports corruption has shifted dramatically with the advent of digital platforms and global connectivity. Criminal syndicates capitalize on these advancements, orchestrating complex schemes with a level of sophistication that was previously unimaginable. They exploit loopholes in regulations, manipulate online betting markets, and leverage social media to recruit vulnerable athletes.

In response, initiatives like GameChanger360 recognize the need for comprehensive strategies that address the multifaceted nature of sports corruption. Beyond merely reactive measures, they advocate for proactive interventions that target the root causes of corruption. This involves instilling a culture of integrity and ethical conduct within the sporting community, empowering athletes to resist illicit influences, and equipping stakeholders with the tools and knowledge to identify and report suspicious activities.

Moreover, GameChanger360 leverages cutting-edge technology to enhance their educational and training programs. By harnessing digital platforms, virtual simulations, and data analytics, they can deliver personalized and immersive learning experiences that resonate with athletes and stakeholders across the globe. This innovative approach not only augments the effectiveness of traditional anti-corruption measures but also ensures scalability and sustainability in the long run.

However, despite these advancements, the fight against sports corruption remains an ongoing challenge. Criminal networks are adept at exploiting vulnerabilities and adapting to countermeasures, making it imperative for anti-corruption initiatives to remain agile and vigilant. Collaboration between government agencies, sports organizations, law enforcement, and other stakeholders is essential to staying ahead of the curve and safeguarding the integrity of sports worldwide.

In essence, while organizations like GameChanger360 represent significant progress in the battle against sports corruption, the journey towards a corruption-free sporting landscape is ongoing and requires continuous innovation, collaboration, and dedication from all involved parties.

Q: What is the biggest challenge that you envisage for athletes and educational service providers over the coming years in combating this threat?

The challenges ahead for athletes and educational service providers feel daunting, especially with the rise of insider information misuse and gambling-related offenses. It’s like trying to catch a speeding train in the digital age where information travels faster than ever, making it harder to contain leaks before they escalate. I see teams and organizations struggling to keep up, lacking the qualified experts needed to tackle these issues effectively. It’s disheartening to witness reputations tarnished simply because there isn’t enough support internally to navigate these complex waters.

Moreover, the evolving landscape of sports demands a shift towards inclusivity and representation. As someone deeply embedded in this world, I feel the urgency for change. Women’s sports are gaining momentum, and diversity and inclusion must be more than just buzzwords; they need to be ingrained in the very fabric of our sporting culture. Yet, I find it frustrating that outdated practices and entrenched mindsets still prevail. We need a fresh perspective, one that acknowledges the lived experiences of athletes and embraces a new, more inclusive approach.

But here’s the thing: policies, politics, and bureaucracy often feel like foreign languages to athletes and aspiring youngsters entering the world of sports. They crave guidance and support from those who truly understand their journey. It’s time for a cultural shift, one that prioritizes authenticity and empathy over outdated norms and conventions. We need leaders who lead with their hearts as much as their heads, who understand that true progress comes from embracing diversity and championing inclusivity at every level.

So, as someone deeply invested in the world of sports, I’m committed to being part of the solution. I’ll advocate for stronger safeguards against misconduct, push for greater diversity and representation, and strive to create a more inclusive environment where every athlete feels valued and supported. It’s not going to be easy, but I believe that by working together and embracing change, we can usher in a new era of sports that reflects the richness and diversity of the world we live in.

Q: What is the role of the regulated betting market in this? We have witnessed the NBA, NFL, and NCAA in the United States take match-fixing very seriously. But do leagues have a bigger role to play in addressing the problem yet, or do you feel they are already doing enough?

The regulated betting market serves a pivotal role in upholding the integrity of sports, providing a legal and transparent avenue for betting activities. Organizations such as the NBA, NFL, and NCAA in the United States have demonstrated a strong commitment to addressing match-fixing, implementing rigorous measures to deter and combat such misconduct. However, despite these efforts, there remains a need for leagues to expand their role in tackling the issue.

While significant progress has been made in combating match-fixing, there is still ample opportunity for improvement. This entails bolstering monitoring and enforcement protocols, fostering closer collaboration with regulatory agencies and law enforcement bodies, and imposing stricter sanctions on those implicated in corrupt practices. Additionally, enhancing education and awareness initiatives among players, coaches, and support staff about the risks associated with match-fixing is essential.

Ultimately, the onus lies on the leagues to safeguard the integrity of their respective sports. By continually reassessing and fortifying their anti-corruption strategies, leagues can instill confidence in fans regarding the fairness and credibility of the competitions they cherish. Therefore, while strides have been taken, ongoing vigilance and proactive measures are necessary to stay abreast of the ever-evolving challenges posed by match-fixing.

Last year, representing Gamechanger 360, my company, I engaged in insightful discussions with the Division of Gaming in New Jersey. During these conversations, Mr. Rebuck and Michael Golub emphasized the vital role of top-down education in combating match-fixing. They stressed the necessity for regulators and stakeholders to have a thorough understanding of these issues to effectively fulfill their responsibilities.

Additionally, on behalf of us integrity, I led the completion of a compliance framework for the UFC. This project exemplified our commitment to comprehensive education and training. The UFC’s proactive approach to education resulted in compliant outcomes, earning satisfaction from our client. This achievement underscores our dedication to precision and detail, regardless of the sport, league, or geographical location, demonstrating our ability to deliver tailored solutions efficiently and effectively.

Q: Do you see prop bets as an issue or college betting as an issue? In other words, are there certain markets and activities that create this vulnerability, or is the root cause somewhere else?

When considering prop bets and college betting, it’s crucial to analyze the broader context to understand their potential impact on the integrity of sports. Prop bets, particularly those tied to specific player actions or game events, can create vulnerabilities if not closely monitored. Similarly, college betting presents its own set of challenges, especially considering the amateur status of college athletes and the potential for undue influence or exploitation.

However, the root cause of these vulnerabilities extends beyond specific markets or activities. In my assessment, America’s sports landscape presents unique dynamics, particularly with its diverse demographic makeup and the prevalence of minorities in top-level sports. This parallels trends observed in other major competitions globally, such as the Premier League and the World Cup.

My findings highlight several key factors contributing to these vulnerabilities, including demographics, environmental factors, behavioral patterns, and socioeconomic challenges. Sports often serve as a pathway out of adversity for many individuals, underscoring the importance of understanding the underlying data and statistics.

One critical aspect is recognizing the demographics of households coming from disadvantaged communities, where issues like crime, violence, and substance abuse are prevalent. Addressing these challenges requires a shift in focus beyond the top-tier athletes to encompass individuals at all levels, from high school to college to grassroots sports.

Moreover, there’s a need to assess the level of engagement and support from industry stakeholders within these communities. Are companies and individuals actively reaching out and providing the same level of education and support to these communities as they do to their corporate partners? Or are they merely going through the motions to fulfil obligations?

Ultimately, the value and essence of sport lie in its purity and integrity. As CEO of Gamechanger360,  my focus has been on understanding and addressing these underlying challenges to preserve the integrity of sports. By tackling issues at their roots and engaging with communities at all levels, we can work towards a more inclusive and equitable sports environment.

Q: What is next for GameChanger360 and what do you want to achieve for sports integrity in 2024?

As Gamechanger360 continues to evolve within the landscape of ethics, values, and integrity training in sports, our focus remains on driving positive change and making a tangible impact. Over the years, we’ve been privileged to engage with athletes at all levels, from grassroots to professional, and have continually refined our approach based on their feedback and experiences.

Looking ahead to 2024, our goals for sports integrity are ambitious yet achievable. One of our key initiatives is participation in the first-ever integrity summit organized by FIFA in Singapore. This milestone event not only highlights the recognition of the importance of integrity training and education by governing bodies but also provides a platform to showcase our vision for the future of sports integrity globally.

We’re excited to announce some groundbreaking developments this year, which will further solidify our commitment to promoting integrity in sports. These initiatives will not only benefit established sports but also emerging ones, ensuring that integrity remains at the forefront of all sporting endeavors.

Crucially, our journey wouldn’t be possible without the voices of those most affected by integrity issues. By listening to athletes, coaches, administrators, and other stakeholders, we gain invaluable insights that shape our programs and strategies for the better.

As I continue to meet passionate individuals from across the globe who share our commitment to effecting positive change in sports, I’m reminded of the collective effort needed to combat the threat of corruption and safeguard the integrity of the sports we all cherish. Together, we will continue to work tirelessly to prevent this poison from tarnishing the purity of the games we love.

it’s crucial to highlight the overwhelmingly positive impact that our efforts have had on stakeholders and policyholders alike. Their unwavering support and shared commitment to integrity have been instrumental in amplifying our efforts and extending our reach.

By fostering a collaborative approach that engages stakeholders at all levels, from top executives to grassroots participants, we’ve been able to implement a comprehensive strategy that addresses integrity issues from both top-down and bottom-up perspectives. This inclusive approach ensures that our efforts resonate across the entire sports ecosystem, creating a unified front against corruption and unethical behavior.

As we continue to garner support from stakeholders and policyholders who share our values and attitudes, we’re able to enhance our efforts further and wider, making significant strides in promoting integrity in sports. Together, we’re driving positive change and shaping a future where integrity is not just a goal but a fundamental principle upheld by all.


Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at GamblingNews.com is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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