BoyleSports Bolsters Irish Grand National Prize Pot

BoyleSports, a prominent name in the betting industry, is amplifying the allure of the BoyleSports Irish Grand National on Easter Monday by enhancing the prize pot for the ‘Best Turned Out’ horse to €1,000 ($1,084). This enhancement marks BoyleSports’ decade-long sponsorship of the esteemed race, which offers a substantial prize pool of €500,000 ($542,000).

Horses Will Receive Extra Care and Attention

The Grand National has historically been one of the world’s premiere horseracing events. Three days of racing, music, and entertainment culminate with one of the most famous steeplechases in the world, featuring the historic Grand National fences. Viewers and bettors can enjoy the spectacle from 11-13 April, immersing themselves in this one-of-a-kind experience.

As competitors gear up for this high-profile event, anticipation mounts, with Irish Olympian Joseph Murphy appointed to arbitrate the pre-race grooming and select the winning horse. Murphy, who harbors aspirations for an Olympic return with the Irish Showjumping team in Paris, expressed enthusiasm for his role, applauding BoyleSports’ recognition of stable staff’s dedication to their horses.

This is a terrific gesture by BoyleSports, and I’m glad to see stable staff recognized for the continued care and attention they give their horses.

Joseph Murphy

To fuel creativity, BoyleSports has crafted a bespoke ‘pamper hamper’ tailored to inspire stable staff. The hamper features an array of grooming essentials, including stencils, blue glitter hoof oil, colored bands, and grooming tips aimed at elevating grooming routines in preparation for the race at Fairyhouse. This initiative should also bolster viewer engagement, ensuring all horses look their best.

BoyleSports Remains Dedicated to Irish Horse Racing

This year’s sponsorship milestone signifies BoyleSports’ decade-long support of the Irish Grand National. Company head of PR & sponsorship Sharon McHugh noted that the operator was proud to extend its partnership with this legendary race. She expressed excitement regarding the ‘Best Turned Out’ prize, hoping stable staff would deliver a worthy spectacle.

We know they’ll have some innovative ideas brewing, and we can’t wait to see them come to life on Easter Monday, so may the prettiest horse win!

Sharon McHugh, BoyleSports head of PR & sponsorship

BoyleSports also hopes to capitalize on the traditional uptick in sports betting participation associated with the Grand National. The operator’s recent partnership with marketing compliance services and tools provider Rightlander should bolster digital advertising efforts and ensure more people tune in for the three-day racing extravaganza to bet on their favorite horse.

With preparations for the Irish Grand National well underway, Boyle Sports again takes center stage as the event’s primary sponsor, allowing it to offer a prize pool of €500,000 ($543,000). The operator will also serve as the official betting partner for the Leopardstown summer series, cementing its position as one of the primary supporters of Irish horse racing.