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Sports
March 25, 2024
BoyleSports Bolsters Irish Grand National Prize Pot
BoyleSports, a prominent name in the betting industry, is amplifying the allure of the BoyleSports Irish Grand National on Easter Monday by enhancing the prize pot for the ‘Best Turned Out’ horse to €1,000 ($1,084). This enhancement marks BoyleSports’ decade-long sponsorship of the esteemed race, which offers a substantial prize pool of €500,000 ($542,000). Horses […]
Business
February 9, 2024
Playtech Adds Three-Year-Extension to BoyleSports Deal
The 1999-founded, London Stock Exchange-listed technology leader in the gambling industry, Playtech, has announced it has expanded its original agreement with BoyleSports, the Global sports betting and gaming company that operates in the UK, Ireland, South America, and Africa. Previously, at the end of October 2020, Playtech announced it would extend its long-term agreement with BoyleSports […]
Industry
January 18, 2024
BoyleSports Extends Sponsorship Deal with HRI Racecourses
BoyleSports, an Irish gambling company, has unveiled a new partnership deal with Horse Racing Ireland (HRI) Racecourses, HRI’s arm responsible for running the company’s racecourses throughout the country. The three-year deal will see the two parties collaborate until 2027. As per the arrangement, the bookmaker has renewed its sponsorship of the Irish Grand National, a […]
Business
January 4, 2024
BoyleSports Welcomes Michail Koutsoukos as Head of Customer Engagement
Irish gambling company BoyleSports has reinforced its leadership team with the addition of an industry veteran as its new head of customer engagement. The one up to the task is Michail Koutsoukos, an individual with years of experience in leadership positions within the gaming sector. Koutsoukos announced that he will be joining BoyleSports on his […]
Industry
September 19, 2023
BoyleSports Strengthens Advertising Compliance with Rightlander
The provider of marketing compliance services and tools, Rightlander, announced a new partnership with the leading gaming operator in the UK, BoyleSports. Details regarding the new tie-up emerged Monday and see the operator benefit from the provider’s innovative technology and solutions. Lauded as a strategic deal, the collaboration will see BoyleSports strengthen its compliance to […]
Sports
September 5, 2023
BoyleSports Extends Partnership with 20SHOTS for Fantasy5
Moving forward, BoyleSports will continue to work with 20SHOTS, a company that specializes in the provision of free-to-play games designed to lead to better engagement with players. The sportsbook will have the opportunity to leverage the supplier’s Fantasy5 games – which it has been doing under the terms of a previous partnership – which it […]
Business
June 19, 2023
Air Dice Inks Content Agreement Deal with BoyleSports
At the start of June, BoyleSports announced it would join Stevenage with a brand-new shop expected to become the best location for local gamblers. Now, the largest independent sportsbook and online betting company in Ireland has released the news of a freshly inked agreement with the Air Dice Group. The latter is a Finnish online […]
Business
June 2, 2023
BoyleSports Forays into Stevenage with a New Shop
BoyleSports, an Irish gambling company, has unveiled a new shop in the United Kingdom. The bookmaker’s new location is in Stevenage Old Town, allowing locals to play many exciting gambling games. The announcement was made by Dan Robinson, BoyleSports’ retail machine manager, who was excited about the opening. The manager used the opportunity to highlight […]
Business
February 27, 2023
Yggdrasil Inks UK and Ireland Slot Distribution Agreement with BoyleSports
Last May, the Irish sports betting group announced the start of a major expansion for its retail betting network in Great Britain, with 20 pending stores as part of the plan. At the time of the announcement, BoyleSports was already counting 25 stores in Britain. Now, BoyleSports has agreed to a fresh multi-territory distribution agreement […]
Casino
February 14, 2023
Pariplay Grows Fusion Family with BoyleSports Addition
The latest partnership will allow BoyleSports to benefit from the launch of dedicated and proprietary content from Wizard Games through the Fusion platform. This new content launch will strengthen BoyleSports’ operations in both Ireland and the United Kingdom. Fusion will not just stop at content by Wizard Games, though, as the platform is also expected […]
