Back in 2018, leading iGaming provider Yggdrasil announced the arrival of YG Master, it’s content curating platform enabling select partners to benefit from next-generation tools leading to high customization, player retention, and better market penetration Today, Yggdrasil revealed the name of a new developer, emerging blockchain and gaming company True Lab, as the latest entry into the program.
Moving forward, True Lab will have access to Yggdrasil’s GATI standardization tech tool, which True Lab can use to streamline its global strategy and growth. True Lab is not the only company to benefit from YG Masters. Yggdrasil has invited a number of renowned studios and developers, including artistic studio Dreamtech Gaming, Rabcat, Northern Lights, and others.
Bringing a Quality Product to the World, Complying with Regulation
GATI is a pre-configured solution that allows participating companies to quickly tap into standardized technology solutions and develop or distribute games in the markets covered by the product.
In other words, YG Masters allows partners to reach new audiences, facilitate onboarding and solve any outstanding regulatory wrinkles in a quick and efficient way, boosting revenues in the process.
More importantly, GATI operates under DAN, Yggdrasil’s Decentralized Aggregation Network, opening developers access to every operator in the network who wants to purchase the slots and add them to their own portfolio.
Commenting on the partnership, Yggdrasil Head of Partner Strategy and Sourcing, Stuart McCarthy said he was thrilled to see True Lab join YG Masters powered by GATI.
“True Lab has shown great promise with their recent games and their roadmap is packed with exciting content that will deliver all the thrills and excitement players are looking for. It’s going to be fantastic to see them being integrated with GATI, commercialize their roadmap and help them achieve their global growth ambitions.”
Vasily Polynov, Chief Business Development Officer at True Lab, said the company was pleased to join Yggdrasil’s Masters program and have its own games featured onto the solution.
The GATI technology should allow True Lab to reach new customers and scale its offers, Polynov said. He also shared the company’s own ambitions of continuous growth throughout regulated markets.
“We are looking at hitting many lobbies in the near future,” Polynov said, and with YG Masters now available, this doesn’t sound like a stretch.
True Lab and the True Flip Group
Part of the True Flip Group, True Lab is a unique supplier of gamification solutions. True Flip, on the other hand, is the ambitious blockchain project which hosts its own proprietor currency, the True Flip Token or TFL. The current total supply of the token is 8 924 667 TFL.
The token offers both a quick way to play at True Flip casino, but can also be used as stock in helping direct the company, as per the True Flip project whitepaper.
In related news, Yggdrasil just revealed another franchise partnership, with Azure Tech, expanding its footprint in Asia and the online gambling market in the region. In December, Yggdrasil pioneered the Splitz mechanic.