Sportradar Extends UEFA Data Rights Deal by Three Years

Sportradar unveiled a multi-year extension of its exclusive betting data rights partnership with the European soccer governing body UEFA. In addition to that, the sports data specialist also extended its integrity partnership with the association.

The expanded rights agreement now includes the non-exclusive right to distribute data to non-betting media, Sportradar announced. In addition, it will provide the betting specialist with access to certain advanced tracking.

According to Sportradar’s announcement, the enriched data will bolster its state-of-the-art AI-powered products and services, allowing it to deliver innovative tech solutions to its clients.

The agreement covers all UEFA Club and National team competitions, including:

• UEFA Champions League
• UEFA Super Cup
• UEFA Europa League
• UEFA Conference League
• UEFA Women’s Champions League
• UEFA Women’s EURO 2025
• The European Qualifiers to the 2026 FIFA World Cup
• The European Qualifiers to UEFA EURO 2028
• The UEFA Nations League
• The 2025 & 2027 UEFA European Under-21 Championships
• UEFA international friendly matches

As a result, Sportradar will now be able to offer over 900 high-profile matches each season. This represents an increase of almost 33% from the previous cycle.

Sportradar Extended Its UEFA Integrity Deal Too

In the meantime, Sportradar has also extended its long-standing integrity partnership with the UEFA. Having worked together for 15 years now, the two parties will continue their commitment to integrity.

To that end, Sportradar will continue to support UEFA’s Anti-Match-Fixing Unit by providing dedicated intelligence and investigation resources, as well as enhanced monitoring and education services.

UEFA’s marketing director, Guy-Laurent Epstein, praised the renewed deals with Sportradar, praising the company for its experienced approach to sports. Epstein expressed excitement about continuing the successful data rights partnership for three more years.

As part of the agreement, we will also be continuing our long-standing cooperation to protect the integrity of UEFA and our member associations’ competitions.

Guy-Laurent Epstein, marketing director, UEFA

Carsten Koerl, Sportradar’s CEO, also commented on the matter, saying that he is thrilled to expand the tie-up with UEFA. Koerl said that the expanded arrangement will allow his team to offer “unparalleled engagement and value through cutting-edge solutions and comprehensive data coverage” to its clients and soccer fans as a whole.

This agreement supports our strategic focus on selectively investing in long-term rights across key global sports, enabling ongoing innovation and enhancement of our offerings.

Carsten Koerl, CEO, Sportradar

In other news, Sportradar recently added audio and DOOH channels, noting that audio consumption and DOOH spending have dramatically increased over the past few years.