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Sports
August 21, 2024
UEFA Names Bet365 Official Partner of the Champions League
UEFA has selected the iGaming and sports betting giant bet365 as a sponsor of its UEFA Champions League. This would notably mark the first time a sports betting brand has sponsored the world’s most prestigious club soccer competition. Bet365 Will Support the League for Three Years Under the three-year agreement, bet365 will serve as the […]
Business
July 11, 2024
Sportradar Extends UEFA Data Rights Deal by Three Years
Sportradar unveiled a multi-year extension of its exclusive betting data rights partnership with the European soccer governing body UEFA. In addition to that, the sports data specialist also extended its integrity partnership with the association. The expanded rights agreement now includes the non-exclusive right to distribute data to non-betting media, Sportradar announced. In addition, it […]
Sports
June 29, 2024
France vs. Belgium 2024 Euro Odds, Time, and Prediction
France has scored only two goals so far, with one scored by Kylia Mbappe from the penalty spot and one being an own goal by their opponents. Nevertheless, Didier Deschamps’s men are still favored to go far at the Euros. Oddsmakers predict they will get past Belgium relatively easily. What do we think? Keep reading […]
Sports
June 28, 2024
UK Bettors Hesitant to Back Their National Team
Despite a strong start in the tournament, only a fifth of UK bettors are backing the Three Lions to win EURO 2024, according to new data from Entain. This insight reveals a significant lack of confidence among UK fans, even as England secured the top spot in Group C. While the team’s lackluster performance dissuaded […]
Sports
June 19, 2024
Euro 2024 Bettor Narrowly Misses $2.5M Prize
A Euro 2024 bettor has narrowly missed a $2.5 million payout during the recent clash between Portugal and the Czech Republic. The match took place at the Leipzig Stadium and ended with Portugal as the winner. However, the team failed to reach the score the player had hoped for. The bet, which was placed with […]
Business
June 14, 2024
Ladbrokes Celebrates Soccer with a New Ad Campaign
Leading sportsbook Ladbrokes has launched its new “Bring Your Wave” campaign, evoking the Mexican Wave, one of soccer’s most iconic fan celebrations. With the European Championships and the 2024/25 Soccer Season just around the corner, the operator hopes to stoke fan excitement and give users new and engaging ways to support their favorite teams. The […]
Industry
June 13, 2024
GGL Warns Players about Gambling with Unlicensed Operators Ahead of Euro 2024
Germany’s gambling regulator, Gemeinsamen Glücksspielbehörde der Länder (GGL), has joined Federal Drug Commissioner Blienert in warning customers ahead of the Euro 2024. As the tournament looms, the authority emphasized the dangers associated with illegal operators. With the coming of the highly anticipated soccer event, the GGL expects an escalation in betting activity. As a result, […]
Business
June 13, 2024
Oddschecker and Low6 Unveil Free-to-Play Euro 2024 Bet Bingo
FairPlay Sports Media’s oddschecker brand has once again joined forces with gamification specialist Low6 to release a new free-to-play game ahead of the UEFA Euro 2024. The new title is called Euro 2024 Bet Bingo and provides players with a shot at tempting prizes. Euro 2024 Bet Bingo seeks to tap into the Euro 2024 […]
Sports
May 9, 2024
Fans Question Zwayer’s Appointment as Europa Conference League Referee
People have questioned UEFA’s decision to appoint Felix Zwayer as the referee for the Europa Conference League semi-final between Aston Villa and Olympiacos. Fans voiced their concerns about Zwayer’s past involvement in a match-fixing scandal, questioning his suitability to oversee such a big game. As the clash between the EPL powerhouse and the Greek champion […]
Industry
April 15, 2024
ASA Asks Marketers to Remain Compliant Ahead of UEFA EURO 2024
The UK’s Advertising Standards Authority (ASA) has asked marketers to remain compliant ahead of the UEFA EURO 2024 soccer championship. According to the authority, operators should not “hedge their bets with their ads.” As the highly anticipated tournament approaches, the ASA released a few tips to marketers, asking them to not make misleading endorsements just […]
