June 13, 2024 3 min read


Fact-checked by Mike Johnson

Oddschecker and Low6 Unveil Free-to-Play Euro 2024 Bet Bingo

The sign-up period started yesterday and will run for England’s matches against Serbia on June 16, Denmark on June 20, and Slovenia on June 25

FairPlay Sports Media’s oddschecker brand has once again joined forces with gamification specialist Low6 to release a new free-to-play game ahead of the UEFA Euro 2024. The new title is called Euro 2024 Bet Bingo and provides players with a shot at tempting prizes.

Euro 2024 Bet Bingo seeks to tap into the Euro 2024 hype, providing registered oddschecker users with the opportunity to win a share of thousands of pounds in Amazon vouchers. Players who think that this sounds good should sign up as soon as possible to lock in their bingo cards.

Qualified players will be provided with a 25-tile bingo card an hour before the start of all England group matches. Each bingo tile represents a specific event that could occur during the game, providing fans with extra opportunities to look forward to specific in-game events. Players can win prizes for every full line they achieve, FairPlay Sports announced.

Horseracing enthusiasts might remember this format as it was already used for the 2024 Cheltenham Festival. The Cheltenham-themed Bet Bingo was also created in partnership with Low6 and leveraged similar gamification mechanics to boost player engagement during the highly-anticipated competition.

The sign-up period started yesterday and will run for England’s matches against Serbia on June 16, Denmark on June 20, and Slovenia on June 25.

The Release Follows the Success of the Cheltenham Bet Bingo

FairPlay Sports Media’s group chief executive, Stuart Simms, commented on the new F2P game, saying that it would represent an extra opportunity for fans to enjoy the upcoming soccer championship. He confirmed that the new game’s release was inspired by the success of the Cheltenham-themed Bet Bingo.

Following the success we saw with Bet Bingo at Cheltenham, the Euro 2024 version continues the popular format in combining the much-loved British bingo pastime with a football theme that gives additional opportunities for fans to cheer on alternative events during England’s group stage campaign.

Stuart Simms, group CEO, FairPlay Sports Media

Low6’s CEO, Jamie Mitchell, also commented on the matter, saying that he is excited to once again join forces with oddschecker and FairPlay Sports Media. He added that few events are as attention-grabbing as the Euro 2024.

Giving fans the chance to win something for nothing, while delivering a new avenue of acquisition and enhanced engagement for oddschecker, Euro 2024 Bet Bingo is a must-play game for sports fans come kick-off time in Germany.

Jamie Mitchell, CEO, Low6

The current deal expands the existing relationship between FairPlay Sports Media and Low6. The two companies have previously worked on Ultimate Fan, a fantasy sports game that pairs digital player cards and collectibles with fantasy points scoring.


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