June 13, 2024 3 min read


Fact-checked by Mike Johnson

Hard Rock Casino Rockford to Open Permanent Location on August 29

The much-anticipated gaming and entertainment venue in Rockford will offer slots, table games, a poker room and sportsbook, among other amenities

Hard Rock International, the global gaming and entertainment brand, announced that Hard Rock Casino Rockford will open its permanent location for visitors this summer. The venue has been operating from a temporary location at 610 N. Bell School Road since November 2021.

However, starting from August 29, 2024, Hard Rock Casino Rockford’s permanent venue at 7801 E. State Street in Rockford will welcome its first visitors. A grand opening ceremony will maintain Hard Rock’s tradition with a star-studded Guitar Smash.

The first visitors of the new gaming and entertainment destination in Rockford will be able to enter at around 3 PM on the same day the grand opening ceremony will be held. Hard Rock Casino Rockford is expected to offer a massive gaming, entertainment and hospitality space that surpasses 175,000 square feet.

Visitors of the premium gaming and entertainment venue can expect 50 live table games, a sportsbook, as well as a poker room. Unsurprisingly, the casino floor will offer a wide range of some of the most popular slot machines. Overall, there will be close to 1,300 slot machines, promising unforgettable experiences.

Besides gaming, visitors to the Hard Rock Casino Rockford can expect a wide range of amenities and attractions. The list includes a brand-new Hard Rock Live entertainment venue that uses 23,000 square feet and can accommodate up to 2,000 guests for different events such as concerts. Additionally, there will be a Rock Shop and several restaurants, among other entertainment outlets.

The Upcoming Opening Brings Excitement to Hard Rock’s Team

Geno Iafrate, Hard Rock Casino Rockford’s president, praised the efforts of the company’s members who supported it at its temporary site. Moreover, he said seeing new Hard Rock employees join the team at the permanent venue will be exciting. “It’s been 30 years in the making for Rockford and the wait is over. We are excited to welcome guests to our house to showcase and expand the legendary Hard Rock brand,” said Iafrate in conclusion.

I’d like to thank the Rockford community and State of Illinois for welcoming Hard Rock and our unique brand of world-class entertainment to the greater region.

Jon Lucas, chief operating officer at Hard Rock International

Jon Lucas, Hard Rock International’s chief operating officer, was just as delighted about the latest announcement. He thanked Illinois and the community in Rockford that accepted the arrival of the iconic Hard Rock brand.

Lucas spoke about the significant economic impact the new casino will bring by creating hundreds of new jobs. Additionally, the executive predicted that Hard Rock Casino Rockford will boost tourism in the area. Finally, Lucas said that it is exciting to see the new casino join Hard Rock’s growing portfolio of more than 300 venues across the globe.


William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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