December 7, 2022 3 min read


Sporting Solutions and Sky Bet Expand Odds Services Partnership

Leading sports betting technology provider Sporting Solutions has inked an odds services extension agreement with Sky Bet, one of the UK’s premier online betting operators. The extension is a continuation of the eight-year partnership between the two companies and it will allow the Flutter-owned UK sportsbook to use Sporting Solutions’ odds services in the upcoming year. 

Sky Bet, Happy for the 2023 Extension 

Sky Bet’s commercial lead Dan Barrett described Sporting Solutions as “an excellent supplier with an efficient and reliable service” while expressing their content to continue their long-term partnership in the upcoming year. The sportsbook will keep taking advantage of the top-tier trading services targeting in-play and pre-match odds for thousands of sporting events and markets including soccer, golf, horse racing, American football, greyhound racing, tennis, cricket, rugby, basketball, and even TV series, movies, and politics.

The leading online sports betting company caters to the needs of millions of customers on a yearly basis via its platform and dedicated app. Sky Bet is one of the five brands that belong to Sky Betting & Gaming, which is Flutter UK & Ireland’s division operating some of the most trustworthy and successful brands in the market. The list includes names like Betfair and Paddy Power. 

Sporting Solutions, “Proud to Extend” the Partnership 

Sporting Solutions; chief executive officer Andy Wright expressed a feeling of satisfaction regarding the news of the extension. He called trading ”a key part” of their expertise and heritage while explaining that a top sportsbook such as Sky Bet needs “best-in-class trading services.” Wright believes the fresh renewal with “one of the biggest names in sports betting” is a clear recognition of Sporting Solutions’ high level of service. He also expressed his desire for the two companies to continue to collaborate and bring the best possible services to customers.

The business-to-business provider of Sporting Index and trading and pricing services for the gaming and betting industry was established in 1992. Ever since, Sporting Group gradually grew into a worldwide leader, managing to lock more than 80% of the market for sports spread betting. The company leverages Sporting Index’s trading and modeling skills and offers fixed-odds services that comprehend in-play content and pricing, a plethora of trading tools as well as liability management.

In July, Sporting Solutions inked a partnership agreement with consultancy firm SCCG Management. During the same month, Sky Bet and Spotlight Sports Group announced their plans to create, host, and maintain a micro-site for Sky Bet. 

After finishing her master's in publishing and writing, Melanie began her career as an online editor for a large gaming blog and has now transitioned over towards the iGaming industry. She helps to ensure that our news pieces are written to the highest standard possible under the guidance of senior management.

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