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Sports
February 15, 2024
Incentive Games Produces Match 5 Game for Sky Bet
Flutter-owned gambling operator Sky Bet has formed a new partnership with Incentive Games, a leading B2B games provider, to release a new soccer-themed game. The new game will see Sky Bet explore opportunities within the iGaming sector as it seeks to channel more players toward its products. The new game is called Match 5 and […]
Business
January 9, 2024
Sky Bet Alters BOG Policy, Limits Access to Club Members
Sky Bet recently announced adjustments to its best odds guaranteed (BOG) promotion, restricting access to active Sky Bet Club loyalty scheme members. Effective 15 January, customers must stake £30 within the previous week’s qualifying period to avail themselves of this offering. The operator was confident it would remain competitive despite these changes, highlighting the benefits […]
Industry
November 23, 2023
Sky Bet Confirms £250K Donation to Pediatric Cardiac Care Fund
Premier online betting operator in the UK by number of customers that provides pre-match and in-play odds in a variety of markets, Sky Betting & Gaming (Sky Bet), has made a donation of over £250,000 ($313,500) to the Children’s Heart Surgery Fund (CHSF), one of Yorkshire’s top charities. The announcement was made during SBG’s Annual […]
Sports
October 18, 2023
ASA Says Sky Bet Tweet Breached Advertising Regulations
The regulator in charge of advertising in the United Kingdom, the Advertising Standards Authority (ASA), constantly monitors such activities and imposes actions against companies that breach the established advertising regulations. As the regulator, the Authority scrutinizes different sectors, including the gambling and betting vertical. On Wednesday, the ASA announced that it upheld an assessment against […]
Business
July 5, 2023
Sky Bet and Sporting Solutions Renew Their Long-Standing Partnership
This latest renewal comes after nine years of mutual success as both businesses excelled in the highly competitive sports betting industry. The stability inherent in such a long-standing partnership should provide the two companies with a stable platform, driving sustainable growth and allowing them to focus on expansion opportunities and other strategic collaborations. Lasting Collaboration […]
Sports
June 13, 2023
Sky Bet Officially Rolls Out In-Running Betting on Horse Racing
Last fall, Sky Bet, the leading betting operator that is a part of Flutter Entertainment, confirmed the soft launch of a new US racing-first in-running betting product in collaboration with the leading provider of premium data within the North American racing market, 1/ST CONTENT, as well as the definitive source of live data for horse […]
Sports
June 7, 2023
Sky Bet Extends EFL Sponsorship through the 2028-29 Season
Sky Bet will remain the English Football League (EFL)‘s official sponsor until the end of the 2028-29 campaign after the sports betting and gaming brand and the league signed a five-year contract extension. Rights Fee Increases by 50% The contract extension builds on a decade-long partnership between Sky Bet and the EFL and will increase […]
Industry
March 8, 2023
Sky Bet Names Grey London as New Agency Partner
British gambling operator Sky Bet has selected Grey London as an agency partner, replacing the outgoing Who Wot Why. The operator is excited about the change and believes that a bright future awaits Sky Bet and its new ally. As the agency of record of Sky Bet, Grey London will manage the gambling company’s advertising […]
Sports
February 9, 2023
ASA Clears Paddy Power and Sky Bet Ads Featuring Former Soccer Players
This decision comes despite concerns raised by some individuals about the advertisements potentially violating the advertising code, which prohibits gambling operators from linking themselves with individuals who could attract minors, the ASA conducted a thorough investigation and ultimately determined that there was no violation of the code. ASA Deems Crouch Does Not Appeal to Young […]
Sports
December 7, 2022
Sporting Solutions and Sky Bet Expand Odds Services Partnership
Leading sports betting technology provider Sporting Solutions has inked an odds services extension agreement with Sky Bet, one of the UK’s premier online betting operators. The extension is a continuation of the eight-year partnership between the two companies and it will allow the Flutter-owned UK sportsbook to use Sporting Solutions’ odds services in the upcoming […]
