February 3, 2022 3 min read


PressEnter Group Announces Hampus Eriksson as CPO

With a declared passion for online casinos since 2016, when the group first emerged, PressEnter Group has continued to use a bold approach to the competitive world of online gaming. Since its rebranding, PressEnter has shown dedication to delivering top-notch products and unparalleled experiences using sustainable practices. As such, the group has never stopped building and reinforcing its senior team of managers.

One of the latest additions to its board of talented product visionaries is Hampus Eriksson. Eriksson has been appointed chief product officer (CPO) and his main task will be to help the group accelerate its growth. The CPO will work on an upcoming pioneer launch into sports betting as one of his first undertakings.

Eriksson, Eager to Join PressEnter Group’s “Incredible Journey”

As one of the irrefutable casino product experts in the industry, Eriksson’s resume is impressive and includes skills and specialties such as business development, leadership and management, product innovation, and big data strategy.

Having joined the Poker Players Alliance in 2006, Eriksson has also had numerous senior positions, including gaming network manager for GTECH, Redbet Gaming’s head of acquisition and marketing, Evoke Gaming’s acting CEO, and CPO, NetEent’s director of products, ComeOn! ’s CPO, and, most recently, CEO and co-founder of Reel Rush AB.

Now, Eriksson is ready to join PressEnter’s reputable team overseeing many top online casino brands, including Rapid Casino and 21.com. His main responsibilities will speed up the casino operator’s growth and expansion in new verticals and markets.

Eriksson acknowledged the group’s fantastic journey in the last few years, adding that he is thrilled to join this dedicated team, leap into its culture and achieve greatness by its side, particularly at this exciting moment in the company’s existence.

PressEnter Is Ready to Harness Eriksson’s Expertise

Group CEO Lahcene Merzough motivated Eriksson’s appointment as CPO, citing his proven leadership skills and expertise in the field, which make him capable of spearheading growth in new and existing markets and guiding the group’s launch in the sports betting vertical.

Merzough also added that the operator is fully determined to turn into the unequivocal leader in the industry while recognizing the critical importance of compelling products that can aid the company achieve this. PressGroup is convinced Eriksson will help them go to the next level and deliver unique player experiences online.

At the end of January, as part of its continuous plans for expansion, PressEnter also signed an agreement with Optimove, a successful CRM marketing company that would help the group automate its CRM capacities using Artificial Intelligence mapping.

After finishing her master's in publishing and writing, Melanie began her career as an online editor for a large gaming blog and has now transitioned over towards the iGaming industry. She helps to ensure that our news pieces are written to the highest standard possible under the guidance of senior management.

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