November 29, 2022 3 min read


PartnerMatrix and AdmiralBet Sign Affiliate Channel Deal

The award-winning affiliate and agent management system for the iGaming industry, PartnerMatrix, announced a new collaboration with AdmiralBet, the famous Serbian casino and sports betting platform.

AdmiralBet and PartnerMatrix Join Forces

Under the terms of the new partnership with PartnerMatrix announced Tuesday, AdmiralBet has launched a modern and secure affiliate channel. This unique collaboration will help the leading platform by increasing brand visibility. At the same time, the deal will help AdmiralBet by “showcasing its products to a broader audience and engaging relevant traffic.”

The leading gaming technology company, Novomatic, founded AdmiralBet back in 2019. Since then, the platform has established its presence as a leading sportsbook and casino operator. Currently, AdmiralBet covers 30,000 monthly events and offers more than 30 different types of sports games. The platform stands out with unique bonus offers, as well as thrilling tournaments. In addition to sports betting, AdmiralBet is well positioned within the iGaming vertical. The leading platform offers engaging and popular slot games.

The Deal Brings Excitement to the Duo

Milan Djurmez, AdmiralBet’s head of online gaming, revealed that affiliate marketing is a significantly important channel for the company especially when it comes to expanding its reach. He explained that joining forces with PartnerMatrix isn’t a surprise, considering that its software was a perfect match for AdmiralBet. Last but not least, Djurmez said: “We’re all-in with this, and I’m sure that the results will be worthy of all efforts and investments.”

Affiliate Marketing is a new channel for us, but one that we reckon is an absolute necessity for enhancing our outreach.

Milan Djurmez, head of online gaming at AdmiralBet

Levon Nikoghosyan, PartnerMatrix’s CEO, added that the collaboration marks an important moment for the system as it coincides with its entry into the regulated market in Serbia. He acknowledged that AdmiralBet is a brand that already has an established presence in the online gambling market in the country. Nikoghosyan added that PartnerMatrix is looking forward to the success the new collaboration with AdmiralBet’s team of professionals will bring.

Thanks to this agreement, PartnerMatrix is not only partnering with an established and respected brand but also entering the Serbian market, which already has a developed and legislated gaming market.”

Levon Nikoghosyan, CEO of PartnerMatrix

PartnerMatrix offers a leading iGaming affiliate tool that companies within the vertical can leverage to their advantage. The solution it offers is highly customizable and can drive engagement, sales and traffic for sportsbook and casino operators.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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