Optimove Study Shows NFL Bettors Won’t Slow Down in 2024-25 Season

As the new NFL season gears up for an immediate launch on Thursday, September 5, Optimove has released an insight into what to expect in terms of sports betting activity surrounding the 2024-25 instalment of the event.

For one, “Insights 2024-25 Consumer Reports on NFL Wagering Intentions” does not attempt to hide the building momentum for the NFL, particularly in terms of sports betting. According to the report, 71% of sports bettors interviewed say they will bet on at least one game per week in the upcoming season.

NFL Bettors to Bet More Frequently and Bigger Amounts

This is up from 63% last year, Optimove indicates, citing its internal data. People who place several NFL wagers per week, another metric the company used in its consumer report, is expected to hit 43% in 2024 compared to 37% a year earlier.

Optimove then goes into fleshing out the spending habits of players and how much they are prepared to risk at any one time throughout the season. According to the company, NFL bettors are placing anything between $11 and $50 for 32% of bettors.

An estimated 5% of all bettors are considered “whales” as they bet $500 on individual bets, also making them one of the most valuable ones. Another major group – 29% – is the group of people who tend to place $51-$100 on an individual wager.

Another 5% tend to be the most conservative bettors – wagering between $1-5 and 21% of all bettors wager anything between $101-$499, whereas 8% tend to bet anything between $6-$10. In other words, American bettors tend to not be shy about how much they spend, with a small but pronounced majority betting at least $51 per individual bet.

Optimove Takes a Look at Who Dominates Betting Market

The company has similarly explored the current landscape and the betting companies occupying it. For now, DraftKings and FanDuel share what the company has described as a duopoly, holding 24% and 22% of the sports betting market respectively among NFL bettors at the very least.

Interestingly, though, NFL bettors are an increasingly volatile lot who do not swear allegiances to a single company and are in fact likely to have at least three gambling apps on their smartphones to check odds at.

At least 23% of all NFL bettors have no specific preference for betting companies which can help newcomers such as Fanatics and ESPN Bet to claw a little more share in the eye-watering competitive market.

More importantly, football bettors are looking to not go overboard. Even if 55% of all bettors are likely to bet more than or equal to $51 per single bet, 90% of all people interviewed said that they had a budget and intended to stick to it no matter what. Then again, two-thirds of respondents also noted that they may indeed bet a little more than they can afford to lose.

Yet, there is also a new and emerging trend that many fans are showing restraint and not spending money on bets.