Fantasy and sports betting operator FanDuel Group and Charles Barkley have signed an exclusive deal as the basketball legend will officially take the role of the company’s ambassador.
FanDuel’s new Ambassador and Spokesperson is NBA Legend Charles Barkley
FanDuel Group has struck an exclusive deal with Charles Barkley, making him the company’s official ambassador and spokesperson. The NBA legend will be on FanDuel Group’s social media channels, sharing his special content and he will also appear as a guest on TV programs and the operator’s affiliate podcasts.
When commenting on the collaboration, Barkley expressed how grateful he is to be the new ambassador for FanDuel. He also shared that he and “The Inside the NBA” crew enjoyed working with FanDuel during the playoffs last season. Charles also stated that FanDuel helped the show become more understandable and give consumers reasons to continue watching the game no matter the predicted outcome is,
Barkley co-hosted “Inside the NBA” and gave a lot of valuable sports betting input. The basketball legend will also take on FanDuel’s advertising and free to play contests.
FanDuel and Turner Sports Share the Excitement of Charles Barkley Joining the Team
The “Charles Barkley Guarantee” has become a social media icon and FanDuel has stated that these valuable sports betting know-how segments by Barkley will continue in the future.
FanDuel CMO Mike Raffensperger added that Charles is the perfect choice for their spokesperson and he called him a legendary American sports icon, and a gaming royalty. He also ensured that Barkley having a more frequent appearance will definitely make sports betting more enjoyable as he will continue to provide his one-of-a-kind insights for FanDuel consumers.
Will Funk, executive vice president of sports partnerships and branded content at Turner Sports, also expressed his excitement of the collaboration and said that Charles has been a part of the team for two decades. With his predictions and unique personality, Funk sees the basketball star as a valuable asset to the NBA on TNT telecasts.
FanDuel is On A Roll with Successful Partnerships in 2020
In October this year, FanDuel formed a long-term partnership with Turner Sports’ NBA programming. Of course, Barkley will do Turner Sports’ promotions. The collaboration between FanDuel and Turner Sports will give FanDuel access to NBA content such as TNT live telecasts and Bleacher Report digital channels. The latter is a great spot for the new generation fans. Minute Media, The Ringer, Entercom, and SportsGrid also signed exclusive contracts with FanDuel.