Gila River Resorts & Casinos (GRRC) has chosen NBA star Jae Crowder to sign its first professional athlete deal in history. The endorsement partnership will start with Phoenix Suns’ 31-year-old starter hosting the Summer Oasis Pool Party. Why GRRC Chose “Bossman” Crowder As First Brand Ambassador Using the voice of this president and chief marketing […]
For decades now, Genius Sports has been the leading sports data company focused on both helping to preserve the integrity of sports globally but also create the tools necessary to improve the athletic experience. The latest company involvement is focused on the G League venues owned by the National Basketball Association (NBA). G League to […]
Caesars Sportsbook is now the “Official Sports Betting Partner” of the Cleveland Cavaliers following a multi-year partnership agreement between Caesars Entertainment and the NBA franchise from Ohio. Official Sports Betting and Casino Partner The arrangement between the US casino giant and the Cavaliers also made Caesars Entertainment the “Official Casino Partner” of the professional basketball […]
We are way past the times when sports franchises, leagues, and sports betting operators had to act coy around each other. Today, everyone from media conglomerates to the main governing sports bodies to colleges have embraced sports betting as an indelible part of the experience, and that is okay. Betway and the Milwaukee Bucks are […]
BetPlay, a prominent sponsor in Colombian soccer competitions, is extending its presence on the local sports scene by a multi-year partnership with the National Basketball Association (NBA) to become its Official Betting Partner in Colombia. Strengthening Grip on Basketball Market-leading multi-channel sports betting brand BetPlay, operated by Colombian gambling group Corredor Empresarial, continued to strengthen […]
Global supplier of sports betting data and integrity monitoring technology, Sportradar, announced it entered into a multi-year supplier deal with premier online sports betting and gaming operator PointsBet. US Supplier of Choice The deal between Sportradar and PointsBet established the Swiss-based technology company as the US supplier of choice for data from the MLB, NBA, […]
Global supplier of sports betting data Sportradar Group announced today it entered into an expansive new partnership deal with the National Basketball Association (NBA) beginning with the 2023-24 season of the professional basketball league. Grow NBA, WNBA and NBA G League Popularity The multi-year agreement reached between Sportradar and the NBA will see the NBA, […]
Digital sports and entertainment company DraftKings announced today its relationship with the NBA deepened to make it a co-official sports betting partner of the professional basketball league. The Partnership Deepens The expanded agreement between DraftKings and the NBA grants the Boston-based brand expansive league rights to integrate official NBA assets into its sports betting, daily […]
Expert in sports gamification Low6 continued to expand its presence across professional sports in the US by entering into another significant sports partnership, this time with the NBA’s Detroit Pistons. First NBA Partner The partnership between UK-based Low6 and the Michigan-based franchise from the NBA followed the same blueprint the sports gamification company established with […]
After signing deals with BetMGM and DraftKings, the Philadelphia 76ers have added another sportsbook to its roster. The NBA team just signed another deal, recruiting Betway to be its latest partner. Betway Becomes an Official Partner of the Philadelphia 76ers This past Monday, the 76ers announced that the team entered into a multi-year partnership with […]
