FanDuel is now the exclusive sportsbook partner for the NBA programming on Turner Sports and the Bleacher report.
FanDuel Enters into a Multi-Year Agreement with Turner Sports
The sportsbook and daily fantasy betting leader FanDuel Group announced a multi-year partnership deal with Turner Sports. Under a deal inked yesterday, FanDuel became the exclusive sportsbook partner for the NBA programming on Turner Sports. Moreover, the deal includes content integrations across Bleacher Report – the top digital sports destination for the younger sports fans.
Under the multi-year partnership, FanDuel receives access to exclusive integrations within NBA content as well as TNT live telecasts and Bleacher Report digital channels including the B/R app. Being an exclusive sportsbook operator with Turner Sports’ NBA programming and Bleacher Report NBA content, FanDuel will be bringing expert sports betting insight as well as analysis to the integrated NBA viewing experience.
FanDuel’s partnership with Turner Sports started earlier this year during the 2020 NBA Playoffs. At that time, the operator’s Sportsbook odds were integrated during the TNT’s Inside The NBA studio show. Furthermore, promotional integrations were featured during the live NBA games and across Bleacher Report Channels. Back then, FanDuel was the title sponsor for the Bleacher Report’s B/R Betting show, Group Chat.
FanDuel and Turner Sports Expand Their Partnership
According to the Executive Vice President, Sports Partnerships and Branded Content at Turner Sports, Will Funk, the NBA fans across TNT and Bleacher Report have responded quite well to the sports betting content.
Furthermore, he outlined that the same positive result was observed with the TV and digital elements designed with FanDuel the past season. Funk said that Turner Sports is excited to expand its partnership with FanDuel. Besides the partnership with FanDuel, Turner Sports recently inked another key agreement with DraftKings aiming to boost engagement.
“Our collective goal is to grow NBA audience via engaging FanDuel interactive gaming experiences integrated across Turner Sports’ platforms.”Will Funk, Executive Vice President, Sports Partnerships and Branded Content, Turner Sports
Mike Raffensperger, CMO, FanDuel Group deemed Turner Sports as a leader in the media industry. He outlined that FanDuel, in collaboration with Turner Sports will be bringing the viewership “to the next level“. Raffensperger said that this goal will be accomplished by offering exclusive sports betting content directly to the integrated NBA programming.
In conclusion, FanDuel’s CMO said that by incorporating FanDuel Sportsbook odds and analysis into Turner Sports live broadcasts as well as Bleacher Report’s digital content, the company will bring brand new and enhanced experiences for fans of the NBA.