Jake Pauls’ Betr Snatches Leading Sportstech License

Betr Holdings, Inc., the sports gaming and media company co-founded by Joey Levy and Jake Paul, reached a significant milestone by acquiring a license to Huddle Tech’s cutting-edge sports gaming technology. This move enables Betr to build upon Huddle’s sophisticated platform, which already features a robust selection of industry-leading tools.

The Operator Prepares for an Explosive Opening

Betr, founded in 2022, is a relatively new entrant into the sports gaming market. The operator aims to disrupt the current status quo, catering to sports fans via a best-in-class, user-friendly interface and experience. By acquiring the technology license from Huddle Tech, Betr will enjoy accelerated product development and reduce its reliance on third-party providers, significantly improving the company’s gross margin.

Joey Levy noted this newest development would be transformational for Betr. He stated that the operator would leverage this newfound technical expertise to develop and refine its product and technology in-house. This freedom and reduced reliance on third parties would be instrumental in securing the company’s competitive position against high-profile operators.

We now have accelerated our product roadmap by years, have vertically integrated our product, and will be more advanced or at least on par from a sports gaming content standpoint than our competitors.

Joey Levy, Betr co-founder and CEO

Betr has already integrated Huddle’s tech in the race to release its new sportsbook platform just ahead of the 2024 NFL season. Incorporating Huddle Tech’s software will enhance Betr’s portfolio, especially in Ohio and Virginia, where the company has been testing its beta sportsbook. Betr has also secured temporary licenses for sports wagering in Indiana and Maryland and gained access to markets in several other states.

Robust Technology Is Critical to Sustained Success

Huddle Tech specializes in developing innovative data-driven solutions representing a new era for the iGaming industry. Its platform, powered by real-time data collection and proprietary algorithms, enables operators to draw in customers via automated pricing across major sports, both pre-match and in-play. This technology should significantly bolster Betr’s potential to offer an attractive and dynamic sports betting product.

Huddle CEO Francesco Borgosano was also excited regarding this development. He noted that collaborating with Betr created the perfect opportunity to showcase this new technology. Borgosano highlighted how Huddle and Betr shared many of the same values and had a common vision of pushing the limits of sports betting and iGaming.

Betr’s vision aligns perfectly with our commitment to innovation and excellence in the iGaming sector, and we look forward to supporting their growth and success in the US market.

Francesco Borgosano, Huddle CEO 

As Betr integrates Huddle Tech’s platform into its operations, the company should shake up the existing status quo in the sports betting scene, emerging as a force to be respected. With its new sportsbook platform set to launch in time for the NFL season, all eyes will be on Betr as it squares up against the competition.