- Casino
- By State
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- Georgia
- Florida
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Massachusetts
- Maryland
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
- By State
- Slots
- Poker
- Sports
- Esports
Future Anthem Says “Race to Real-Time” Boosts Player Value
The company hopes to further push the boundaries of AI-driven personalization and add real value to partner businesses’ brands and products
The AI and data science firm has confirmed that its “race to real-time” solution is capable of delivering an unmatched personalized experience for both the sports betting and iGaming segment, allowing Future Anthem to significantly boost the value for its partners in the two verticals.
Leveraging Big Data to Increase Player Value
Future Anthem has conducted extensive testing across 40 billion bets by more than 32 million players over a 12-month period and used real-time machine learning to help personalize the player experience.
As a result, the company has been able to significantly increase the level of engagement and retention, resulting in greater overall satisfaction for customers, but also a stronger bottom line for businesses.
In specific terms, Future Anthem partner businesses reported a 25% increase in the number of spins players made on slots, with a 10% increase in the overall net revenue per bonus award.
Future Anthem’s sports betting product was equally powerful and impactful, boosting interaction with players by 99%, the company claimed.
The True Value of Personalization in Gambling
The news was welcomed by company CPO Ian Tibot who said that the “race to real-time has begun,” and added that Future Anthem has been able to deliver these robust results through a clear commitment to personalization.
Real-time personalization improves engagement, retention, and sustainable revenues – to put it simply, if you’re not working on personalization in real-time, you are going to be left behind.
Future Anthem CPO Ian Tibot
Tibot insisted that better overall results were possible thanks to the company’s unique proposition and added that differentiation and improved commercial gains are all rooted in a personalized approach towards all customers.
Future Anthem has been delivering outstanding results. The company has also gone through several hiring sprees, adding the talent of Laura Bird as the company’s new chief financial officer and Emma Ferguson as head of people.
Related Topics:
Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at Gambling News is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.
Previous Article
Business
February 6, 2023
Super Bowl Prop Betting Experiences a Boost in Popularity
Next Article
Business
February 6, 2023
Kindred Tackles Harmful Gambling Revenue One Quarter at a Time
Must Read
Business
February 13, 2025
FanDuel Hits 23M App Downloads, DraftKings Is Close Behind
Business
February 13, 2025
MGM Resorts Posts Strong 2024 Report Despite Mixed Q4
More Articles
Sports
February 19, 2025
All You Need to Know About Power Slap 12 at Fontainebleau Las Vegas
Business
February 19, 2025
Raketech Q4 Report Outlines Continued Challenges
Casino
February 19, 2025
Fontainebleau Las Vegas Rolls Out Limited-Time Tier Match
Industry
February 19, 2025
Nevada Bill Aims to Stop Fake Ghost Kitchens on Food Delivery Apps
Sports
February 19, 2025
Israeli Soccer League Hit by Big Match-Fixing Scandal
Industry
February 18, 2025
VGW Raises Minimum Player Age to 21 amid Rising Scrutiny
Casino
February 18, 2025
Sault Tribe Casinos Still Recovering from Hacker Attack
Business
February 18, 2025
Gentoo Media Publishes Strong Q4 as Business Keeps Momentum
Industry
February 18, 2025
North Carolina: 58% of Residents Favor Casinos on Non-Native Lands
Industry
February 18, 2025
PA Gambler Fails to Collect $57K Jackpot Due to Self-Exclusion
Casino
February 18, 2025
Thailand Makes Changes to Casino Bill to Deal with Public Concerns