December 7, 2023 3 min read


Flutter CEO Discusses FanDuel’s Growth and Plans for the US Market

Peter Jackson shared his insights during a Bloomberg podcast, highlighting the company’s successful strategy and ability to branch out into new verticals

FanDuel has attained a significant market share in the US, successfully branching out from its Daily Fantasy Sports (DFS) origins to become one of the leading players on the sports betting scene. However, rising competition from rivals like DraftKings and ESPN Bet means the operator must maintain its efforts to remain competitive and attract customers with unique and varied offerings.

Innovative Products Pave the Way for Sustained Growth

A recent Bloomberg Businessweek podcast saw Jackson reflect on FanDuel’s current market position and ongoing initiatives. The CEO credited FanDuel’s success to its ability to deliver unique products not offered by the competition, leveraging its global advantages. He pointed to their introduction of parlay betting, which has enjoyed substantial success in the USA. 

The Parlay product, which we’ve become very famous for, was something we invented in Australia, perfected in the UK, and brought to the US.

Peter Jackson, CEO of Flutter Entertainment

According to Jackson, about 80% of customers engaged in parlay or same-game parlay bets during the NBA 2023/24 season. FanDuel strives to regularly iterate on this concept, keeping its offering fresh and exciting. The operator recently introduced a game-changing betting product to its DFS offerings called “Progressive Parlay,” capitalizing on emerging industry trends.

Jackson also expressed enthusiasm for Flutter’s upcoming Q1 2024 NYSE listing, portraying it as an exciting opportunity for American investors to engage with the company. He emphasized the access to a vast liquidity pool and the importance of having a US-listed asset for attracting and retaining talent in America, sustaining competitiveness in the country’s cutthroat market.

Customer Engagement Remains a Priority

The podcast also discussed FanDuel’s rising competition, focusing on Flutter’s rivalry with DraftKings. Jackson acknowledged the challenging nature of the US market and highlighted the two companies’ successful diversification. The success of upstarts like ESPN Bet means current market leaders must maintain their focus on innovation or risk leeching customers.

DraftKings and FanDuel were the leading businesses originally in daily fantasy, and we’ve both managed to take that leadership position into sports betting.

Peter Jackson, CEO of Flutter Entertainment

FanDuel maintains its unwavering focus on innovation, fighting rising competition through unique new offerings like the recently unveiled peer-to-peer fantasy sports game Pick6. The application represents a natural evolution of FanDuel’s offerings with many features, such as lineup edits, real-time performance tracking, and addable funds.

The insights of Flutter Entertainment’s CEO shed light on the company’s strategies in the highly competitive US gambling market, showcasing FanDuel’s evolution and its ongoing efforts to innovate and maintain a strong foothold amidst fierce competition. The company’s robust fundamentals and forward-looking approach should allow it to retain its impressive.

Deyan is an experienced writer, analyst, and seeker of forbidden lore. He has approximate knowledge about many things, which he is always willing to apply when researching and preparing his articles. With a degree in Copy-editing and Proofreading, Deyan is able to ensure that his work writing for GamblingNews is always up to scratch.

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