Française des Jeux (FDJ) Group will retain its status as the exclusive partner at Olympique de Marseille as the club and the betting company have extended their partnership. As a result, FDJ’s logo, assets, and branding will be visible across various Olympique de Marseille digital and physical channels in the next three seasons.
FDJ Continues to Team up with Soccer Clubs
FDJ is hoping to make it so that ParionsSport Online and ParionsSport Point of Sale, the company’s two betting brands, continue to gain visibility with sports and soccer fans in the country. The companies operate in the online and retail space respectively.
Commenting on this renewed opportunity, FDJ Group director of sports betting Richard Courtois said that the firm was happy to extend the partnership with Olympique de Marseille. He added:
Proud of the proximity that this partnership offers us with one of the largest communities of supporters in France. Also proud to share the values of sport with this historic club in our championshipFDJ Group director of sports betting Richard Courtois
The partnership will also come with a new betting solution that will enable all sports fans of the legal betting age in the country to place their wagers remotely. In the meantime, both ParionsSport Online and ParionsSport Point of Sale are going to cover the pre-season games.
FDJ wants to make sure that audiences understand the importance of integrity in sports and will work on a solution to achieve this as well. One of the main priorities will be to ensure that underage gambling is not promoted or encouraged.
FDJ Works on Social Campaigns and Causes
FDJ has already been working on a number of social campaigns, including SmashTheHaters which is designed to help sports audiences understand that they should not harass or lash out against athletes because of a losing wager.
Olympique de Marseille managing director of strategy and development Pedro Iriondo welcomed the news and said that he was delighted to see the team extend its active partnership with FDJ.