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Industry
September 22, 2022
Optimove Became the First Third-Party CRM Provider to bet365
Customer relationship management (CRM) software supplier Optimove announced an agreement with bet365 that will see the retention specialist optimize CRM marketing activities for the largest online sports betting operator. Add Third-Party Technology The agreement between bet365 and Optimove is the latest display of the Stoke-on-Trent-based sports betting operator’s determination to scale marketing personalization and maximize […]
Industry
September 22, 2022
Ohio Poll Revealed Only 16% of Voters Plan to Wager
Upcoming legal sports betting in Ohio is not a hot topic for state residents as only 16% of them plan to wager on sporting events, a recent poll suggests. 21 Out of 25 Voters Will Not Bet The poll that was conducted by Emerson College on September 12-13 and sought to determine the intentions of […]
Industry
September 22, 2022
California Betting Ballot Set to Pit Multi-Million War Chests
The fight for legalized sports betting in California is becoming the most-expensive ballot initiative in the US, having raised around $400 million so far and still counting, as casino operating tribes and leading online sports betting operators are pitted against each other, reported ABC News. Opposing Camps Prepare to Fight for Votes Proposition 26, backed […]
Industry
September 21, 2022
KSA Grants Its 22nd License to Holland Gaming
After asking LCS Limited to stop offering its gaming products in the Netherlands, De Kansspelautoriteit (KSA) has awarded its 22nd online gambling license to Holland Gaming Technology. The company currently has its headquarters in Malta and does not yet run any Business-to-Consumer operations. The license was granted following the strict protocols of the country’s remote […]
Industry
September 21, 2022
Bragg Gaming to Supply Bally’s with iGaming Content
Bragg Gaming, a leading B2B global gaming technology company, has penned a new deal with the leading online entertainment firm Bally’s Interactive. As per the agreement, the provider will power the operator’s brands with its premium iGaming titles. Bragg Gaming Will Power Bally’s Brands Bragg Gaming agreed to provide its content to Bally’s Interactive’s online […]
Industry
September 21, 2022
MrQ Asked to Take Down an Ad Featuring Spiderman
MrQ’s parent company, Lindar Media, had published an ad that might have appealed to children. As a result, the United Kingdom’s Advertising Standards Authority (ASA) asked the online gambling operator to take the problematic ad down. Spiderman Is Recognizable Among Kids MrQ used a famous image of three Spiderman characters pointing at one another […]
Industry
September 21, 2022
FanDuel Boosts Responsible Gambling Efforts
The innovative sports-tech entertainment company, FanDuel, announced the launch of Play Well Day, a new initiative just in time for Responsible Gaming Education Month. Reaffirming its commitment to responsible gambling, the leading operator renewed its partnership with Amanda Serrano, the seven division boxing champion. FanDuel Selects Amanda Serrano for Brand Ambassador The terms of the renewed partnership see […]
Industry
September 21, 2022
GamCare Calls for Measures against Unaffordable Lending
GamCare, the leading national provider of information, support, and free counseling for people affected by problem gambling, urged further changes toward reducing gambling with credits, loans, or overdrafts. Additional Measures Needed against Gambling with Loans, Credits On Tuesday, the responsible gambling charity released a new report outlining that currently, there’s little to prevent gamblers from using loans […]
Industry
September 21, 2022
GiG and Xtremepush Forge a New Strategic Partnership
Gaming Innovation Group (GiG), a business-to-business provider of cloud-based iGaming services and performance marketing, has forged a new partnership with Xtremepush, a multichannel engagement platform. The deal will see the two companies combine their forces to launch new customer experiences. GiG and Xtremepush Join Forces Xtremepush aims to deliver quick and relevant communications to players, […]
Industry
September 21, 2022
Former DraftKings Marketing VP Joins Strive Gaming
Strive Gaming, a B2B platform that focuses on ensuring that partners have a firm grasp of regulation and channel player engagement and growth in the fast-developing gambling market in North America, and the United States, has announced a new addition to its executive lineup. In the latest move, the company has appointed Jamie Shea as […]
