- Legal States
Jerome García October 27, 2020 3 min read
Caesars, William Hill Ink Agreement to Sponsor Indianapolis Colts
Caesars Entertainment, William Hill and the Indianapolis Colts ink a strategic sponsor partnership. The partnership makes Caesars and William Hill a sports betting partner of the NFL team.
Caesars and William Hill Ink Sponsorship with Indianapolis Colts
Caesars Entertainment and its exclusive sports betting partner, William Hill US, revealed on Monday this week their first NFL sponsorship inked together. Under the agreement, Caesars and William Hill jointly became a sports betting partner of the Indianapolis Colts. The new partnership brings a new integrated way for the Colts, Caesars Entertainment, and William Hill to engage with sports fans throughout the 2020 football season in the Hoosier State.
Furthermore, as a part of the agreement, the free-to-play Pick 6 Predictor game on the Colts Mobile App will be sponsored by the largest customer loyalty program in the industry – Caesars Rewards. The game generates a series of questions before upcoming games and eligible sports fans will need to predict the outcome. Players that have correct picks are rewarded with weekly prizes. Moreover, all players that participate get a chance to win a trip to Las Vegas at a Caesars Entertainment property.
“In the digital age, and particularly this virtual world in which we find ourselves now, finding new ways to engage with our fans, partners and community is one of our top priorities.”Roger VanDerSnick, Colts Chief Sales and Marketing Officer
In a statement, Roger VanDerSnick, Colts Chief Sales and Marketing Officer said that the partnership with Caesars Entertainment and William Hill will help the team better connect with Colts fans. Furthermore, the partnership will bring greater fan experience to the unique 2020 season and the future.
Tremendous Success Seen on the Indiana Market
Chris Holdren, Co-President of Sports and Online Gaming for Caesars Entertainment also shared his excitement about the new partnership. He said that the company has deep roots in Indiana. Furthermore, Holdren outlined that the expanded partnership with William hill and the long term relationship with the Indiana Colts will only deepen the strong ties with the community. In conclusion, he said that the new combination will bring “an exciting entertainment experience – on gamedays and beyond.“
According to the company statement, the Caesars Indiana mobile sports betting app “Caesars Sports Book by William Hill” will integrate into the franchise’s media and marketing efforts. While the regulatory approval is still pending, once released, the newly branded sports betting app will bring exclusive offers and promotions to sports fans.
“William Hill Sports Book entered the Indiana market last year and has seen tremendous success.”Sharon Otterman, Chief Marketing Officer of William Hill
Chief Marketing Officer of William Hill, Sharon Otterman outlined that the latest partnership between William Hill, Caesars and the Indianapolis Colts, brings together industry leaders who are changing the way of how fans engage with sports during unprecedented times. In conclusion, she outlined that the company is excited to spearhead the revolution of the way fans connect with their hometown team and Indianapolis.