October 26, 2020 2 min read


BetGames.TV Boosts Its South African Presence via Sunbet Deal

The leading provider of live dealer betting games, BetGames.TV, has secured a landmark deal with Sunbet, expanding the supplier’s presence in South Africa.

Players Will Gain Full Access to BetGames.TV’s Portfolio

Following а  Sunbet.co.za partnership announcement last week, live dealer betting games supplier BetGames.TV confirmed it will provide its entire suite of live content to the brand.

The deal grants full access to BetGames.TV’s content to Sunbet players across the operator’s online and retail network, including Wheel of Fortune and War of Bets, as well as its recently updated lottery offering which has been designed to strongly increase operator sales across Africa.

Nitesh Matai, General Manager at Sunbet, said BetGames.TV “will be an ideal partner to help deliver live dealer content to players” anywhere in South Africa “and beyond”, as online gaming is rapidly growing in the area. Acquiring Sunbet is an excellent opportunity for BetGames.TV who will increase its already strong influence and leadership over the regulated local markets.

BetGames.TV CCO Richard Hogg said that Sunbet’s many fans in Africa will appreciate the variety of games and the risks they will be able to take. He emphasized that BetGames.TV’s “cutting edge” in-house products fulfill the market’s last months’ requirements and demand.

Bitville Gaming will project manage the initial launch of BetGames.TV’s catalogue, which will be fully integrated via Bede Gaming. The platform aims to ensure that content is optimized for both delivery and the player.

BetGames.TV on a Winning Streak

BetGames.TV recently won the prestigious SBC Award in the category of the Rising Star in Casino Innovation, affirming the company’s position as an innovative leader of the iGaming industry.

Last September, the iGaming supplier confirmed it sealed a “major content deal” with Maxbet in Serbia. Baccarat, Wheel of Fortune, BetGamesTV’s unique 6+ Poker and its revamped lottery offering will be available to the operator’s audience, with additional markets to be expected.

This deal is part of many agreements signed by BetGames.TV with multiple operators around the globe.

The group plans to grow in South America, via collaborations with Doradobet, Jazz Gaming Solutions, Peruvian operator Apuesta Total and Logrand Entertainment Group.

After finishing her master's in publishing and writing, Melanie began her career as an online editor for a large gaming blog and has now transitioned over towards the iGaming industry. She helps to ensure that our news pieces are written to the highest standard possible under the guidance of senior management.

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